Let’s face it. Sometimes, our Roman empires have a specific type of personality. Oftentimes, we think about BTS’ Jungkook being an ISFP despite being so bubbly and outgoing or about why Seventeen’s Hoshi is now an INTJ coming from being an INFP but still an “I” despite his crazy personality. Yes, we often think about these things.
We’re no psychologists but with research and a bit of fangirling, you can read more below to find out BLACKPINK MBTI, BTS MBTI, STRAYKIDS, TWICE, AND MANY MORE!
In the world of KPOP, fans are not only interested in the music and performances of their favorite idols but also in getting to know them on a deeper level. One way that fans and celebrities alike have explored their personalities is through the Myers-Briggs Type Indicator (MBTI). This popular personality assessment tool has gained widespread popularity in the KPOP community, with fans eagerly discussing and sharing their favorite idols’ MBTI types not only because fans are curious but Idols themselves often mention their personality types on various variety and non-variety shows.
Understanding MBTI
For those who don’t know or those who have little to no idea at all, the Myers-Briggs Type Indicator, developed by Katherine Cook Briggs and Isabel Briggs Myers, is a self-report questionnaire that categorizes individuals into one of sixteen different personality types based on their preferences in four key areas: extraversion/introversion (E/I), sensing/intuition (S/N), thinking/feeling (T/F), and judging/perceiving (J/P). Each of these preferences contributes to a unique combination of cognitive functions, resulting in different personality types.
The Popularity of Personality Tests in Korea
Koreans have long been fascinated with personality tests, and MBTI is just one of many that have gained popularity in the country. Before MBTI, Koreans often used blood types as a way to categorize individuals and analyze their personalities. While these categorizations were based on vague characteristics, they were still seen as a way to gain insight into one’s own personality and understand others better. MBTI has emerged as a more sophisticated and nuanced personality test, replacing the blood type analysis.
Koreans’ interest in personality tests reflects their curiosity about themselves and their desire to understand others. It is not uncommon for Koreans to use these tests as conversation starters or to gauge compatibility with others. While some may criticize the tendency to label and categorize individuals, it is important to recognize that Koreans are simply interested in self-discovery and building connections with others.
MBTI Types of KPOP Idols
Now, let’s delve into the MBTI types of some popular Korean celebrities. It’s always interesting to see how their personalities align with our perceptions of them and you might also find out which KPOP Idol contrasts or connects with your personality.
Some notable INTJs in the KPOP industry include G-Dragon, Ryujin from ITZY, and Eunhyuk from Super Junior. INTJs are known for their imaginative and strategic thinking. They often have a plan for everything and are driven by their goals and ambitions plus they are also competitive. If your idol or bias is an INTJ, you must take note that they see the world as a chessboard. They are also the most independent. Their motto includes “There is always room for improvement” and they despise small talk.
Other INTJs are: Minzy, Yangyang from WayV, Hoshi and Woozi from Seventeen, New or Changmin from The Boyz, Krystal Jung, and Jiheon from Fromis 9.
BTS members Jin and Suga (he was an INTP back then and is now an ISTP) fall under the INTP category. INTPs are innovative thinkers with a thirst for knowledge. They are often described as curious and enjoy exploring new ideas and concepts. They love problem-solving and challenging others to think so it’s no doubt that Jin of BTS belongs on this list! (Ps, have you seen him on Run BTS episodes?! Exactly.)
Other INTPs are: Sakura of Le Sserafim, Sehun from EXO, Soyeon from G-IDLE, Haerin from New Jeans, Lee Know from Stray Kids, Wonwoo from Seventeen, Hendery & Renjun from NCT, Cocona from XG, Hyungwon from Monsta X, and Yeosang from Ateez.
This type is often seen as inspirational and has a deep understanding of others’ emotions. KAI from EXO and IU are examples of INFJs. INFJs are quiet and mystical individuals with a tireless passion for making a positive difference in the world. Cha Eunwoo from Astro, dubbed as one of the idols who has the most beautiful face is also an INFJ. They might give off psychic energy but they’re also very contemplative. They are also one of the rarest personality types.
Other INFJs are Yunjin from Le Sserafim, Rei of IVE, Heeseung of Enhypen, and Xiaojun from NCT.
And if you want to cop some ‘fits from our fave INFJs then worry no more cuz we got you!
V from BTS, Jennie from Blackpink, and Joy from Red Velvet fall under the INFP category. INFPs are poetic and kind individuals who are always eager to help others. V’s “tata mic” expression is very INFP of him. Hyunjin from Straykids is also an INFP. They have a strong sense of justice and are deeply in tune with their emotions that’s why they enjoy performing noble service to aid society. Let’s also say they are very hyper-aware and get very deep with their feelings.
Other INFPs are: 2NE1’s Sandara Park, Yeri from Red Velvet, Chaeyoung from Twice, Seeun from StayC, Jisung from NCT, Younghoon from The Boyz, and Mashiro from Kep1er.
Sunny from Girls’ Generation and Sungkyu from Infinite fall under the ISTJ category together with Irene from Red Velvet. ISTJs are practical and reliable individuals who excel at managing tasks and responsibilities. They are known for their attention to detail and strong work ethic. ISTJ is also one of the most common MBTI in South Korea. Just like the queen of POP, BoA, you can always count on ISTJs.
Other ISTJs are: Tzuyu from Twice, Sunghoon from Enhypen, Gaeul from IVE, and D.O from EXO.
ISFJs, like Dahyun from TWICE and Changmin from TVXQ, are dedicated protectors who are always ready to defend their loved ones. Le Sserafim’s maknae, Eunchae is also one. They are loyal and warm-hearted individuals who value stability and harmony in their relationships. They have a high sense of duty. Although their decisions mostly depend on their emotions, one thing is for sure: they value friendship the most!
Other ISFJs are: Jeongyeon from Twice, Jeonghan and Joshua from Seventeen, Doyoung & Jaemin from NCT, Jinyoung from GOT7, Jungwon from Enhypen, Seungmin from Stray Kids, Yeji & Chaeryeong from Itzy, Sullyoon from NMIXX, and soloist Wonho.
ISTPs, represented by Winter of Aespa and Haerin of New Jeans, are bold and practical experimenters. They have a natural talent for using various tools and enjoy exploring different avenues in life. They’re very pragmatic and always ready to try anything. Their composed manners can imply an unwavering stolidity, yet most surprisingly, they can be rather unpredictable due to their occasional sudden outbursts.
Other ISTPs are: Hueningkai & Taehyun from TXT, Jeno of NCT, and Juyeon from The Boyz.
Jungkook from BTS and Mina from TWICE are examples of ISFPs. ISFPs are flexible and charming artists who are always ready to explore new experiences. They have a natural creative flair and enjoy expressing themselves through various forms of art. ISFPs belong to the most artistic population out there. They can also be shy and randomly energetic. Also, the rules often don’t apply to them. They’re a wanderlust in the wilderness.
Other ISFPs are: Soobin from TXT, Seulgi from Red Velvet, Chaewon from Le Sserafim, I.N from Stray Kids, Bae Suzy, Taemin from Shinee, Momo from Twice, THE8 from Seventeen, Hwasa from Mamamoo, Ten and Taeyeong from NCT, Kevin from The Boyz, Rocky from ASTRO, and San from Ateez.
ENTJs, such as Siwon from Super Junior and Tiffany from Girls’ Generation, are bold and strong-willed leaders. They are known for their ability to find solutions and make things happen. ENTJs are charismatic and have a natural talent for inspiring others. One word that could best describe them is: WITTY. It’s no secret though, they are called commanders for a reason. They make you follow the rules (a.k.a their rules). They are often misunderstood as control freaks but they do all these because they want to achieve success in the most efficient way.
Other ENTJs are: Aisha from Everglow, Key from Shinee, Ni-ki from Enhypen, and Jurin from XG.
Some well-known ENTPs in the KPOP industry include Kihyun and Minhyuk from MONSTA X. ENTPs are smart and curious thinkers who love intellectual challenges. Take a look at Jessi who’s a bold soloist. They enjoy engaging in debates and are skilled at presenting their ideas convincingly. They are never afraid to disagree. If this is the series, Divergent, they are Erudites. Since they seek knowledge, they are also very inventive.
Other ENTPs are: Johnny from NCT, Jay from Enhypen, Mingi & Yunho from Ateez, Sunwoo & Hyunjae from The Boyz, Han from Stray Kids, Soloist Kim Sejeong, Yeonjun from TXT, and Chen from EXO.
Jimin from BTS and Yuna of ITZY are examples of ENFJs in the KPOP industry. ENFJs are charismatic leaders who have the ability to captivate and inspire others. They are known for their empathy and dedication to making a positive impact on society. They thrive heavily in group settings. Others view them as manipulative but they are just very very very persuasive. They see sunshine through the rain and maneuver through social situations.
Other ENFJs are: Mingyu from Seventeen, Chanyeol & Suho from EXO, Eric & Q from The Boyz, Minnie from G-IDLE, Solar from Mamamoo, Beomgyu from TXT, Danielle from New Jeans, and Bang Chan from Stray Kids.
ENFPs, such as Rosé from BLACKPINK and RM from BTS, are enthusiastic and creative individuals who bring a sense of joy wherever they go. They are sociable and always find a reason to smile, making them natural entertainers. They are the epitome of versatility. Both gregarious and introverted, they can instantly shift from the limelight to a meaningful discussion across the room. They are undoubtedly well-liked by everyone around them because they are superb communicators.
Other ENFPs are: Sana from Twice, Miyeon from G-IDLE, Leeseo from IVE, Sunoo from Enhypen, BIBI, Lia from Itzy, Lily & Bae from NMIXX, and Jeon Somi.
Jisoo from Blackpink is a perfect example of an ESTJs. ESTJs are excellent administrators who excel at managing people and tasks. They are reliable and have a strong sense of responsibility. They are the inbetweeners, the peacemakers. ESTJs are also life’s administrators, meaning, they are systematic and they bring out the rules. They’re like the HR of a company.
Other ESTJs are: Bambam of GOT7, Minji of New Jeans, Jihyo of Twice, Dino of Seventeen, and Hwang Minhyun (NUEST)
J-Hope from BTS and Lisa from BLACKPINK are both ESFJs. ESFJs are caring and social individuals who are always eager to help others. They are popular and have a natural talent for building strong connections with those around them. They enjoy taking care of the universe. Their moral compass is crystal clear, and it drives them to always act morally. Though they are benevolent, their moral standards for their loved ones are high since they are devoted pals. One of the perks of having them as friends is that they are good at organizing social events even though they spend most time at the party asking if everyone’s okay.
Other ESFJs are: Dahyun of Twice, Karina of Aespa, Mark Lee of NCT, Bahiyyih of Kep1er, Isa of STAYC, Seungkwan of Seventeen, Minho of Shinee, Shotaro of Riize, Wendy of Red Velvet, Harvey of XG, Jungwoo of NCT, and Rowoon of SF9
Yook Sungjae from BtoB falls under the ESTP category. ESTPs are smart and perceptive individuals who enjoy living life on the edge. They are often drawn to entrepreneurial endeavors and embrace new challenges. They are the LIFE of the parties! Always bold, and always up for risks. So you can say that they are that one friend whom you will ask to go bungee jumping and they would instantly say yes.
Other ESTPs are: 2NE1s CL, Haewon from NMIXX, Dayeon from Kep1er, Chenle & Yuta from NCT, Jake from Enhypen, Changbin from Stray Kids, Yuqi from G-IDLE, and rapper Jay Park.
Rain and NCT’s Jaehyun are examples of ESFPs in the KPOP industry. ESFPs are spontaneous and energetic individuals who bring excitement and entertainment wherever they go. They have a natural ability to captivate audiences and make people laugh. You know why? cuz they love the spotlight! But this doesn’t mean that they are attention seekers, they are just naturally talented when it comes to entertaining others and most ESFPs can be spotted doing dramas or in between fashion stuff.
Other ESFPs are: S. Coups & DK from Seventeen, Chisa from XG, Baekhyun from EXO, Wonyoung from IVE, Giselle from Aespa, Hyein from New Jeans, and Wooyong from Ateez.
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Are these personality types permanent? definitely not that’s why it is also important to take the Personality Test from time to time. So your bias might be an “I” back then but is an “E” now. Personality types can be shaped by environment so it’s a no-brainer that one’s type is inconsistent which makes this whole MBTI fun, interesting, and most importantly, informative!
By understanding the different MBTI types (especially yours), we can gain insight into the unique characteristics and traits of our favorite KPOP celebrities. Whether they align with our expectations or surprise us, the MBTI types of these celebrities add another layer of fascination to their already captivating personas. So, the next time you dive into the world of KPOP, consider exploring the MBTI types of your favorite idols and see how they align with your own personality.
When it comes to luxury brands, no one is stacking up brand ambassador deals quite like K-pop stars. While fashion influencers and supermodels are still pulling weight on the marketing front, more and more Korean faces lend their names and stardom to fashion houses’ campaigns.
But how can a still somewhat ‘niche’ market translate into social media engagement for iconic brands? Who was the blueprint for the phenomenon and how did the general public receive it?
Today, we aim to answer these questions and essentially catalog which Kpop idol is an ambassador for which brand.
As the Hallyu wave has continued to grow despite (or perhaps, as a consequence of) the pandemic, more names have been appointed global ambassadors.
Like many innovations fashion-related in the Korean sphere, credit is due to the one and only G-Dragon. The rapper has had a reputation as a fashionista since early on in his career. Right from the get-go, there have been blogs and social media pages solely dedicated to what he would wear. And perhaps that is exactly what motivated Chanel to bring him on board first. This surely panned out well for them, as his attendance at the 2015 Paris fashion show caused a lot of buzz in the media – particularly because not only was he a pioneer among K-pop idols, but also one of the few Asian stars invited.
Since then, and as the Korean entertainment industry grew, many other Korean idols have gained recognition in the fashion world. Luxury houses seek out the biggest names in the scene, borrowing their image and notoriety to market globally. And it really is as simple as wearing or using the products in the public eye.
Besides, the numbers show promise. Sales have skyrocketed and the general public is becoming increasingly more aware of luxury brands.
The younger generation, especially, has become a reliable target, partly due to the ascension of the ‘flex’ culture. And much like the Korean wave has hit the Western world, Asians also have a luxurious taste (and the purchasing power to match it). And this is precisely how the effectiveness of the formula is proven.
Now, let’s take a look at some of the biggest Kpop names and the brands they’ve lent their faces to:
Idols as Luxury Global Ambassadors
No one can deny the pull social media has from a commercial standpoint. Most businesses, from the smallest shops to the biggest corporations, have gone online. And social networks have kept up with the times, updating their platforms to facilitate online trading.
Kpop stars have some of the biggest and most dedicated digital followings. Any interaction with the public and/or brands generates literal millions of comments and shares. So, if digital influencers are frequently contacted for partnerships with digital brands, it is not hard to understand how Korean celebrities’ engagement statistics can draw in the high-rollers of the fashion and beauty industries.
As of 2023, there is already a long list of KPOP Idols from the 1st generation up to the 4th generation who are carrying Luxury brands under their name, and in this article, we will see all of them.
BTS
Despite being on their individual projects this year and some membersattending their military duty, BTS never fails to supply the world with music and visuals. They were able to bag not only awards recently but as well as huge brands lining up to be represented.
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RM: Bottega Veneta
Although Bottega Veneta has long ditched social media, they still made it on every headline back in March 2023, all thanks to BTS’ RM (Namjoon). Bangtan’s leader RM is the first-ever ambassador of this luxurious brand and it was a smart move for both sides since RM’s fashion personality really suits their campaign.
RM might’ve just recently joined the Bottega family but he has been seen wearing the brand as early as 2020 and multiple times after so it’s safe to say that he both earned and deserve the title. King behavior indeed.
We all can agree that 2023 is the year of pulling up on everything and everywhere. It’s also a remarkable year for different fashion brands to pull KPOP Idols as their additional icons. Jimin and Dior started this year with a loud bang by announcing their partnership. And news have spoken that ever since Jimin became the brand’s ambassador and after pulling up on Paris Fashion Week 2023, Dior’s stocks have skyrocketed. Talk bout being and idol and an influencer at the same time.
Just like RM, Jimin has been seen wearing this luxury brand numerous times before he became their ambassador. In fact, in BTS’ teasers for Dynamite & Butter, Jimin has been flexing Dior.
Jimin did not only bag Dior this year, but he also started a new chapter with the luxurious jewelry brand Tiffany & Co. The “Face” singer has been associated with the brand since last spring and is helping the venerable jewelry company launch its new Tiffany Lock campaign. The remaining pieces of the lineup also continue to honor the company’s history and heritage.
Just a day after Jimin was chosen as the new face of Dior, Valentino selected BTS member, rapper, singer, and producer Suga as their newest brand ambassador. Suga (actual name Min Yoon-gi) is a multidimensional artist who uses his skills and his work to convey himself with vigor and authenticity, according to the brand’s creative director. In terms of diversity, inclusivity, originality, and passion, he exemplifies everything that DI.VA’s testimonials stand for. Valentino’s squad of brand ambassadors is known as “Different Values,” or simply “DIVAS” so it’s no brainer that Suga definitely deserves the title.
Not only multitalented but Suga is also well known for being vocal about a lot of awareness including the importance of diversity. Suga shared his feelings for the new collaboration by stating that “all individuals have different dreams and values.” The South Korean musician pointed out that Valentino and creative director Pierpaolo Piccioli had “been supportive of diversity which is something that I also believe in.”
Last 2021, the Luxury brand Louis Vuitton, or LV as the crowd calls it made a huge announcement of making BTS their brand ambassador.
The BTS boys are unarguably the most popular K-pop act on the planet. Although they have had (and continue to have) a number of partnerships with several brands both domestically and globally, it was the most recent sign with Louis Vuitton that made headlines.
Interestingly enough, the brand’s most successful social media post (both in terms of engagement and monetization value) was precisely one that featured BTS promoting the Men’s Parish Fashion Week for Fall 2021.As Louis Vuitton is known to align itself with the most in-demand figures across all markets, the announcement was not so surprising.
And in 2023, the same luxury brand named one of the members as the face of the brand. Although J-Hope has been a member of the Louis Vuitton family for a while, this campaign is his first endeavor as the famed company’s sole ambassador. He and the other BTS members, RM, Jin, Suga, Jimin, V, and Jungkook, all served as Louis Vuitton’s worldwide ambassadors beginning in 2021. Then, in February 2023, it was revealed that J-Hope would assume the illustrious position of official house ambassador, further cementing his relationship with the prominent fashion brand.
J-Hope pre-shot his Keepall campaign because he is presently completing his mandatory military service in the South Korean army. A few months after BTS’s oldest member Jin joined in December 2022, the superstar enlisted back in April. The absence of Jin and J-Hope hasn’t stopped the group from consistently dominating the world, both through music and fashion.
Aside from the soothing voice that V also known as Taehyung has, his unquestionable charisma has also been the talk of the town for years now. After months of rumors, BTS member V is been officially named the brand ambassador for Hedi Slimane’s CELINE. In April, the K-pop icon was referred as the newest “CELINE boy.” Three different magazine covers were created by the musician to mark the launch of his partnership with the clothing business. As the newest brand ambassador for CELINE, the 27-year-old joined BLACKPINK’s Lisa and South Korean actor Park Bo-gum.
V has also been named Cartier’s newest brand ambassador. A campaign for Cartier’s Panthère de Cartier collection, a line of jewelry, watches, and accessories inspired by the grace of the (you guessed it) panther, features the musician and heartthrob to launch his new gig. It appears as though his new collaboration with Cartier is a match made in heaven. According to Cartier’s senior vice president and chief marketing officer D’Arnaud Carrez, “V was a logical option to capture the fascination and mystique of the panther. He exudes moral strength and has the appearance. As a dancer, musician, or art enthusiast, a personality whose decisions are driven by creativity, with this style and grace that are uniquely his”.
A lot manifested it, many speculated it, and no one regrets it. Jungkook being CK’s ambassador this year might be the greatest collab in fashion we got this year (even broke the internet on their first release). In a new ad campaign, the well-known golden maknae debuts for the company while sporting Spring 2023 collections. “I have always been a fan of Calvin Klein, and I’m honored to serve as their newest worldwide ambassador. According to a press release, Jungkook remarked, “Calvin Klein’s heritage and brand values resonate with me, making this cooperation incredibly special. “My music is how I interact with my fans all across the world, and I see this cooperation as a chance to do so in a fresh way. In our debut commercial for the brand, I can’t wait for people to get to know a new side of me” Jungkook added.
Just when everybody thought it was over, a quarter into 2023, the brand again released another set of promotions with their genderless campaign and once again, Jungkook made it to the headlines and worldwide trends. Jungkook despite having no Instagram and rarely coming to the group’s Twitter is still one of the most sought internet personalities. “Slay” is an understatement at this point.
It is fair to say that the female match to BTS in terms of global success is Blackpink. Again, each of the girls’ individuality shines, which is probably why each is a brand ambassador for a distinct brand – which is not entirely unheard of in Kpop. We all can agree that blackpink are all full time singers and full time fashionistas. Even on break before, they are busy modeling for brands while preparing for their comeback. And even now on tour, their schedule for fashion shows are still booked. Queens.
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Jennie – Chanel & Calvin Klein
Jennie is giving Calvin Klein an original touch. The fashion company collaborated with the singer of BLACKPINK, a worldwide brand ambassador for Calvin Klein, to create a limited-edition capsule collection last May of this year.
The line comprises a variety of underwear sets, jeans, tees, fleece, and knits infused with her unique style and inventiveness, taking inspiration from JENNIE’s casual wardrobe necessities. With a pastel color scheme chosen by JENNIE and individual details like unique branding that redraws the iconic Calvin Klein insignia in her own handwriting, the capsule refashions these vital designs. Calvin Klein even gave Jennie her own event (as they should) wherein many K-celebrities and influencers were seen attending.
Everyone agrees as well that Jennie is G-Dragon’s successor. She has also been appointed as a brand ambassador for Chanel back in 2018 and has since gained the affectionate nickname of ‘human Chanel’. In fact, her personal style is so well aligned with the brand’s that the partnership is a very natural fit.
As for Lisa, she has been named Celine’s Hedi Slimane’s very own muse. The Thai-born idol has fronted several campaigns so far. She has even been invited to take a seat at several other brands’ fashion shows. Most recently, she’s been showing up in campaigns for Bvlgari. Yet another luxury brand has decided to sign with Blackpink’s main dancer.
Next on the list is Rosé who was appointed ambassador for Saint Laurent in the summer of 2020. If you follow her on social media, you have undoubtedly seen the multiple editorial spreads and campaign shoots she has done on their behalf.
And as if that didn’t keep her busy enough, Tiffany & Co. has now also snatched her for the 2021 Tiffany Hardwear collection, of which she was named frontwoman.
The eldest – Jisoo – has been tapped for Dior, with whom she has been working closely over the past few years. It is likely that the decision was motivated by the idol’s graceful and elegant fashion, again matching the house’s classic concept.
Deemed as the KPOP’s Powerhouse of Performances, Seventeen or SVT are also famous for representing numerous skin care brands until recently that some of their members finally engaged in Fashion Powerhouses.
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Vernon – Kenzo
Vernon, Seventeen’s Maknae and rapper, (also known as Chwe Hansol) is stepping into the role of Kenzo’s new worldwide ambassador. His appointment was announced by the French high-end fashion house last June of this year, updating its list of House Ambassadors. According to the official brand website, “KENZO is delighted to announce Vernon, a member of K-pop boyband SEVENTEEN, as its global ambassador.” The 25-year-old rapper is entering the KENZO universe and collaborating with a House that has close ties to the global entertainment industry, all under the direction of artistic director Nigo. Carats and even non-carats agree that Kenzo choosing Vernon as one of their ambassadors is the right choice because not only does his face fit their brand but Vernon’s overall personality and aura suit the brand’s agenda.
Yoon Jeonghan might be famous for his naughty tactics whether in his group’s games or just being chronically online. In KPOP, he’s known for being a free spirit and for random trends he set in and out of the internet that even idols from other groups find hilarious yet follow the trend. But outside of KPOP, he also has proven to steal the hearts of many and still even gave off a main character energy and this happened when he attended Yves Saint Laurent’s Men’s Summer’24 show in Berlin earlier this year.
The androgynous couture of Saint Laurent is renowned for shattering gender norms in the industry. Jeonghan being the brand’s ambassador dressed appropriately definitely made YSL proud. (Plus, everyone thought he was going to be late but he arrived just in time and became everyone’s apple of the eye and you know where did he prepare? At a restroom in a parking lot). Iconic.
Lee Seok Min, better known by his stage moniker DK, is the lead vocalist for Seventeen and a well-known representative of the upscale Bally brand. On September 19, 2023, the gifted vocalist was appointed as an official ambassador.DK attended Bally’s Fall/Winter 2023 presentation during Milan Fashion Week to mark his debut as an ambassador. DK has taken an active position in the 2024 Bally Summer/Fall Campaign.
With his recent appointment as the local ambassador of Bulgari, all eyes are on Mingyu, the 27-year-old rapper and “face of the group” for SEVENTEEN. His fellow 07 liner, Lisa of Blackpink was recently spotted hanging out with him at the brand’s studio event in Seoul. The two generated buzz with their stylish aura, drawing in an enthusiastic audience.
Latest on the list of SVT is Korea’s favourite tiger, Kwon Soonyoung or Hoshi. By selecting Hoshi, the leader of the performance unit of the K-Pop group SEVENTEEN, to serve as its brand ambassador for the APAC region, Diesel is demonstrating even more of its close ties to the music industry. Hoshi says, “I’m glad to be a brand ambassador for Diesel because it will allow me to share different facets of myself with Diesel to the world.”
Since the beginning of the year, Hoshi and the premium brand have developed a close bond. The main dancer has taken part in several of the company’s key international events, like as the Fall/Winter 2024 runway show and the celebration of Diesel Shibuya’s grand opening in May.
EXO
Here’s an example of another Kpop group that has secured brand ambassador deals for individual members. EXO is and has been one of the most well-established groups in Korea. Their international following might not be as widespread as more recent acts. Nevertheless, much like boy groups that succeeded them, they have millions of fans in Asia alone. Being in the industry for more than a decade already, it’s no wonder that EXO has been a representatives of many major brands as well.
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Kai – Gucci, Yves Saint Laurent
Kai has established himself since making his debut as a member of the boy band EXO with his affable stage persona, dance prowess, and sense of fashion. He was also known for his impeccable airport attire, which featured blazers, turtleneck sweaters, and well-tailored pants that complemented his lean frame. Soon after, Gucci saw him and appointed him as a brand ambassador for the year 2019 fact, he was the first Korean to achieve so). Not only was he named ambassador for the luxury house, but he also managed to produce an exclusive collection with them. Understandably, the collection was sold out within less than a day, despite the very hefty price marks. Kai was the first Korean celebrity to achieve this, but something tells us he will not be the last.
This French haute-couture brand has some recognizable names endorsing its products including Kai. Kai has long been a cosmetics model for YSL Beauty, the luxury brand’s cosmetics division and even before his enlistment, he was still able to pull off some looks.
EXO member and main vocal Baekhyun takes center stage as a Burberry ambassador for an exquisite photoshoot and Harper’s Bazaar magazine cover in Korea last 2020. He modeled some of Burberry’s iconic plaids as well as some of their elegant coats which displayed his opulent autumnal attire from the British label.
Oh Sehun has consistently garnered media attention for his relationships with fashion brands, as those who have followed his career know. Sehun has established himself as one of the most fashionable K-pop idols, whether he is making headlines at Paris Fashion Week or gracing magazine covers. The EXO member was named the official ambassador of Dior Men in Korea last year, living up to this designation.
Last 2020, the luxury brand announced EXO’s Chanyeol and Red Velvet’s Irene simultaneously as the new faces of Prada. The brand’s innovative and futuristic Men’s Collection combines traditional textiles with new recycled materials to produce vibrant and graphic prints as well as timeless designs on clothing including jackets, coats, and shirts which all suits Chanyeol’s aura.
Red Velvet has been around for quite a while, too. And like any other SM act, these girls have been offered their fair share of campaigns and sponsorships over the years. Some of the brands that have benefited from their stardom include Burberry, Chanel, and Converse, among others.
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Irene: Prada
As for luxury brand ambassador deals, Red Velvet’s leader Irene was tapped by Prada last 2020. Despite the controversy surrounding the idol during that time the Italian house did not withdraw their partnership.
Joy has also been very active in recent Tod’s campaigns. She has advertised both accessories and shoes on her personal social media channels. Furthermore, she starred in the recent ‘In Our Shoes’ feature, wearing the new season’s ready-to-wear collection.
And just this summer, Seulgi was announced as the new global ambassador for Ferragamo. The Italian designer brand had been working with her for a while. But it seems like her giant following (and her dancing skills) has earned her the title of frontwoman for the new Let’s Dance shoe capsule collection.
SM’s aespa have proven since they 1 of their debut that they deserve to have bragging rights when it comes to music. Besides that, they have been picked up by Givenchy to be global ambassadors for the fashion house. The creative director himself, Mathew Williams, made the executive call. And he tapped all four members of the group for the role.
Within the first year of the Kpop group’s existence, they’ve already bagged a major brand ambassador deal. Who knows what the future has in store for them…
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NCT
The popular K-pop group known for their numerous units, many members, catchy music and electrifying performances, NCT has not only taken the music industry by their recent releases but also made their way on the fashion runway. With their personal style and trendsetting looks, it’s no wonder that several luxury brands have chosen NCT members as their ambassadors.
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Jaehyun – Prada
One member who stands out in the fashion world is Jaehyun. With his striking looks and undeniable charisma, it’s no surprise that he has become the ambassador for PRADA. Jaehyun’s endorsements with luxury and casual fashion brands have made him a favorite among fashion enthusiasts. His latest Instagram post reveals yet another gift from PRADA, showcasing his strong connection with the brand. As we eagerly wait for the spring collection showcase, it’s clear that Jaehyun is a force to be reckoned with in the fashion industry.
Mark, the talented rapper of NCT, has made waves as the ambassador for POLO Ralph Lauren. In a powerful display of style and substance, Mark joined the call for donations for breast cancer awareness while wearing a pink logo shirt. His fashion choices reflect his dedication to making a difference, as his donation aided the drive’s cause run by the renowned designer brand. Mark continues to set the standard higher and showcase his style through his partnership with POLO Ralph Lauren.
Yuta – Louis Vuitton
Yuta, with his undeniable charm and captivating presence, has caught the attention of fashion enthusiasts worldwide. Being titled as Louis Vuitton’s friendship contract ambassador, Yuta has proven that he is a force to be reckoned with. Attending shows for the brand and going on trips amid his busy schedule, Yuta showcases his dedication to the world of fashion. Despite minimal support from the official account, Yuta continues to gain trust and spread his wings as a fashion icon.
Adding to the list of NCT members making waves in the fashion industry, Taeyong recently announced his partnership with the luxury brand Loewe. As Loewe’s global brand ambassador, Taeyong expressed his honor and admiration for the brand’s designs and unique way of communicating. His attendance at Loewe’s upcoming spring/summer menswear show in Paris marks the official beginning of this exciting collaboration.
Breaking barriers and making history, Jeno became the first-ever male celebrity to represent the luxury Italian brand, Ferragamo. The announcement of Jeno as Ferragamo’s new global ambassador created a buzz among fashion enthusiasts. Jeno’s captivating personality and ability to connect with young audiences through his music, style, and persona made him the perfect fit for the brand. This collaboration is expected to bring forth exciting projects and showcase Jeno’s creativity.
ENHYPEN
Debuting from a survival show, Enhypen also dubbed as “enha” by their fans, has also been seeing not just records but as well as achievements in various areas. They are one of the 4th gen groups that gas not only sold out concert venues but as well as products from brands the represent.
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Ami
According to creative director Alexandre Mattiussi, the up-and-coming K-pop group was picked for their enthusiasm, sincerity, and message of inclusivity. Ami, a French fashion label, chose the septet—Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-ki—as its first house ambassadors. Ami, a new luxury brand, is quickly gaining popularity in South Korea, with monthly sales increasing by about 30%. Their distinctive emblem is a heart with the letter A in it.
Following the publication of their fourth mini album, Dark Blood. For lovers of their music, this collaboration isn’t wholly new because the group’s seven members have long worn clothing from the Italian brand and even attended the AW23 runway show in Milan earlier this year. According to a press release from the boy band, “The synergy Prada and Enhyphen will create is something we’re very excited to witness and greatly looking forward to.” With their extraordinary talent and distinctive sense of style, Enhyphen is poised to have a significant influence on the brand’s upcoming projects and international events.
NEW JEANS
New Jeans, the sensational K-pop group, has taken the music industry by storm since their debut in July 2022. Comprising of talented members – Minji, Hanni, Danielle, Haerin, and Hyein – New Jeans has not only captivated audiences with their catchy music but has also become highly sought-after brand ambassadors. Actually, upon reading this now, they are already called the “blue chip” of KPOP in 2023 because of so many brands lining up for their faces.
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Levi’s
Kinda cliche for New Jeans to represent a brand of jeans but this collaboration was actually more meaningful. In a major milestone for New Jeans, popular denim brand Levi’s announced on 6th March of this year, their official partnership with the group as their newest global brand ambassador. This collaboration is in celebration of Levi’s iconic 501 Originals’ 150th anniversary.
Chris Jackman, vice president of Global Brand Marketing at Levi’s, expressed excitement about the collaboration, stating, “New Jeans is a talented group that has looked to the past for inspiration while boldly blazing their own unique future in culture.”
Recognizing Hanni’s interest in makeup since her debut, the Italian luxury brand, Armani Beauty, appointed her as their new makeup ambassador. The brand made the announcement on 8th February 2023, introducing Hanni as the face of Armani Global Makeup. Her captivating individuality and expressive power caught the attention of Giorgio Armani himself, who praised her personality.
In October 2022, Hanni was chosen as the newest brand ambassador for the luxury fashion house, Gucci. Since then, she has represented the brand at various events in Seoul and even caught attention at the Incheon International Airport, donning a stunning outfit from Gucci’s Spring 2023 collection. Hanni’s collaboration with Gucci has solidified her status as a fashion icon, and she attended the Gucci show during Milan Fashion Week last February 2023.
Danielle – Yves Saint Laurent & Burberry
ADOR officially announced just days after New Year’s that Danielle had become a global ambassador for Burberry, the luxury British fashion house known for their impressive plaids and a lot more. Danielle has not only showcased her beautiful vocals since her group’s debut but her stunning personality must have caught the brand’s attention too.
Vogue Korea announced earlier this year as well that Danielle is the new ambassador for Yves Saint Laurent Beauty. The announcement included a short clip revealing Danielle’s pictorial and advertisement video for the YSL Candy Glaze lipstick. Her association with YSL Beauty showcases her influence in the beauty industry.
Minji, a member of New Jeans, has achieved a remarkable feat by becoming the global ambassador for French luxury house, Chanel. In a first for the brand, Minji represents Chanel across three categories – beauty, fashion, and watches and jewelry. Her debut as Chanel’s ambassador was marked by her appearance on the cover of Elle Korea’s March 2023 issue, where she showcased Chanel’s signature tweed. This collaboration highlights Minji’s influence and her ability to embody the essence of Chanel.
Hyein – Louis Vuitton
The youngest member of New Jeans, Hyein, has made waves as the global ambassador for the luxury brand, Louis Vuitton. Just before 2022 ended, Louis Vuitton welcomed Hyein as their ambassador, citing her unique charm and style as defining qualities that align with New Jeans. Hyein’s appearance at the Louis Vuitton fashion show during Paris Fashion Week 2023 further solidified her role as a representative of the brand.
Having been recently invited to MET GALA and the first ever KPOP Group to ever attend, it’s no news that these boys have been in the eyes of many fashion designers and their luxury brands for a while now.
Tommy Hilfiger
The autumn/winter collection, which reinvented outdoor looks for contemporary consumers, drew inspiration from Tommy Hilfiger’s illustrious past by dissecting and reinterpreting iconic designs. With their “Always Together” campaign, Tommy Hilfiger’s newest brand ambassadors, the South Korean boy band Stray Kids, made their debut.
Lee Felix, a rising star from the 4th Generation boy band Stray Kids, signed on as a K-pop brand ambassador for Louis Vuitton in August 2023. Since then, Felix has attended a number of Louis Vuitton fashion events. He was dressed by Ghesquière for Lollapalooza Paris the following summer, and on March 5, 2024, he made his runway debut for the luxury fashion house at Paris Fashion Week. Felix attended the Ghesquière 2024 cruise show for Louis Vuitton.
Hyunjin – Versace
As a visual star from Stray Kids, Hwang Hyunjin is bringing pride to the K-pop industry as a global brand ambassador for Versace. On July 20, 2023, Hyunjin attended the ‘La Vacanza’ fashion show in Cannes, France, which brought Versace to the attention of the public. Since then, Hyunjin has been one of the most well-known K-Pop brand ambassadors due to his active involvement in the fashion industry.
All other KPOP Idols who are Brand Ambassadors
Sana of Twice: Yves Saint Laurent
Sana of Twice: Prada
Dahyun of Twice: Michael Kors
Nayeon of Twice: Givenchy
TXT: Dior
IVE: Puma
Yujin of Ive: Fendi
Mi-yeon of G-Idle: Jimmy Choo
Minnie of G-Idle: Miu Miu
Kazuha of Le Sserafim: Calvin Klein
ITZY: Charles & Keith
MJ Of ASTRO: Calvin Klein
Eunwoo of ASTRO: Dior
Eunwoo of ASTRO: Chaumet
Eunwoo of ASTRO: Giordano
Lee Youngji: Coach
Kim Se-Jeong: Longchamp
Taeyang: Givenchy
Jackson Wang of GOT7: Cartier
Jackson Wang of GOT7: Fendi
Jackson Wang of GOT7: Louis Vuitton
IU: Gucci
Bae Suzy: Dior
Zico: Fendi
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There are conflicting concerns about how luxury marketing might be pushing overconsumption among young people. Despite this, Kpop brand ambassador deals should continue to expand over the next few years.
If Kpop fans have developed an interest or the Korean language and culture along with the entertainment phenomenon, designer fashion houses can expect a big turnout in sales as a result of these campaigns.
K-pop idols form friendships not only within their own groups but also across different groups in the industry. They often come together, forming larger circles of friends. These bonds develop through various means, such as training together as trainees, collaborating on joint stages or challenges, or meeting through mutual friends. How are these bonds formed? Let’s take a closer look at these K-pop idol friendships.
In the world of K-pop, there are groups of friends who are the same age. In Korea, Making friends, even with just a one-year difference, can be tough. Although things are slowly changing, there remains a clear distinction between older and younger siblings in Korea. That’s why friendships with peers of the same age are particularly special. Idols especially treasure these same-age friendships and often form groups based on this bond.
97-liners (Boys)
Hottest idol-line in the K-pop scene now, the ’97 -liners consists of BTS’s Jungkook, ASTRO’s Cha Eunwoo, NCT’s Jaehyun, GOT7’s Yugyeom and BamBam, Stray Kids’s Bang Chan, SEVENTEEN’s Mingyu and DK. These male idols were all born in 1997.
Jungkook and Yugyeom bonded during a joint stage performance between BTS and GOT7 at the 2015 MAMA Awards in Hong Kong.
Later, in December 2016, Mingyu, BamBam, DK, and The8 became friends through a joint stage performance at the KBS Gayo Daejun for the ’97-liners.
Jaehyun joined their ’97-liners group chat in January 2017.
In June 2018, Mingyu and Eunwoo’s friendship photo was posted, and the photo became famous.
This timeline shows that their friendship has been building for a long time. Although they don’t always gather all together, they regularly meet in small groups. They often visit famous BBQ restaurants in Seoul and leave autographs side by side.
Recently, Yugyeom, Mingyu, Jaehyun, and BamBam met up at Yugyeom’s album listening party.
On June 22, 2022, Minnie uploaded a photo to her Instagram account of her, Lisa, Jihyo, and Mina together in a photo booth like normal friends in Korea.
These are ways to dress casually when taking photos with friends:
ASTRO’s Moonbin, SEVENTEEN’s Seungkwan, GFRIEND’s SinB and Umji, UngJae(Hello Gloom), and a former member of THE ARK, UNI.T’s Suji call themselves “9879”. In 9879, 7 and 9, pronounced as “chil” and “gu” each in Korean, combine to form “chilgu”. It is similar in pronunciation to “Chingu”, which means friends in English. Therefore, they are Chingu born in ’98.
They all became close friends during their early debut days:
GFRIEND and The Ark shared the same choreographer, who encouraged them to get along. This led to note exchanges and a friendship between Suji, Umji, and SinB.
Suji became friends with Seungkwan and Moonbin as their schedules for idol music shows overlapped.
SinB and Moonbin had been friends since their childhood acting days. The members of ASTRO and SEVENTEEN were also close, which naturally led to the six of them hanging out together.
SinB and Umji also appeared as guests on a congratulatory V Live broadcast when Suji debuted with UNI.T.
On January 20, 2021, all the members of the ’98-liners’ gathered for Umji’s radio show “Aven-girls,” where she served as the host.
In October 2023, Suji became the first among the ’98-liners’ to get married. 9879 attended her wedding on October 7.
On April 27, 2024, SinB, Umji, Ungjae, and Suji attended SEVENTEEN’s encore concert.
Sadly, On April 19, 2023, Moonbin tragically passed away at the age of 25.
Seungkwan, Woongjae, Sinbi, and Umji visited the memorial space set up by Fantagio and left messages. Each of them expressed deep sorrow for Moonbin in their own way, uniting with fans in mourning together.
99-liners
Stray Kids’s Changbin, TXT’s Yeonjun, Ateez’s Wooyoung, Yeosang and San, SEVENTEEN’s Dino, all born in 1999, are close friends in the 4th generation. They often participate in SNS challenges together. When they meet at music broadcasts or other schedules, they warmly greet each other, celebrating each other’s music show wins.
How did they become close:
Yeonjun, Wooyoung, and Yeosang have grown close during their time at Big Hit Entertainment. Also at that time, Yeonjun was friends with Ateez’s San, even sharing lunches together during high school. However, Wooyoung, Yeosang and San weren’t in the same group at that time like now, so they didn’t know each other well.
Wooyoung and Changbin became close through mutual friends.
Dino and Yeonjun, being from the same company and sharing a common interest in dance, also became close. They also take a challenge video together. (Watch Yeonjun and Dino’s challenge video)
How about dressing like them when they’re shooting an SNS challenge video?
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KPOP Foreign line
K-pop groups have many non-korean members. These foreign members share their struggles and rely on each other while training in a foreign country. Even after their debut, they continue to support and rely on each other. They often gatherduring holidays and cheer each other on. Here are some famous foreign KPOP idol friends.
Thai-liners
The K-pop Thai-liners consist of Blackpink’s Lisa, GOT7’s BamBam, (G)-I-DLE’s Minnie, NCT’s Ten, and SORN, a former member of CLC. They are known as all-rounders in their groups. Moreover, they all have the common experience of coming to Korea from Thailand at a young age to pursue their idol dreams.
So, they rely on each other and comfort each other through the loneliness of living in a foreign country. They said they have a group chat where they update each other on their news.
Here’s how you can dress as flashy as their stage costumes:
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China-Taiwan liners
In many K-pop groups, there are members from China and Taiwan.IDLE Yuqi and Shuhua (from Taiwan), TWICE Tzuyu (from Taiwan), Elkie a former member of ClC, Dreamcatcher Handong, Kep1er Xiaoting, and Everglow Yiren are known to share a bond:
On December 10, 2022, Xiaoting shared pictures of her meeting with Tzuyu, Shuhua, and Handong on social media.
Shuhua posted photos on Instagram showing her with Tzuyu, Xiaoting, and Handong on April 2, 2023.
Jimin, Taemin, Kai, Ha Sungwoon, Timoteo and their non-idol friend Kwon Ho formed a friend group called “Friendship Paddings.” They enjoyed doing things together like a crew. They decided to attach a logo they designed together, resembling a hand, onto their paddings, hence the name “Friendship Paddings” was created.
Timoteo and Sungwoon are in the same group“Hotshot,” and they are close friends.
Timoteo, being an SM trainee, was friendly with Kai and Taemin.
Moreover, when Sungwoon introduced his friend Jimin from BTS, they all became close.
This is how you can dress like the Friendship Paddings, as if it’s a magazine photoshoot.
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In the end, the strong bonds and friendships among K-pop idols give us heartwarming stories and show unity beyond group boundaries. Through shared trainee experiences, joint performances, or mutual friendships, these idols demonstrate the power of camaraderie. As fans, we can draw inspiration from their relationships and bring the same spirit of support into our own lives. Let these stories remind us that, like these idols, we too can find strength and joy in our connections. May you also find such warm and supportive friends, just like the ones in these stories.
Picture this – you find yourself in Seoul, surrounded by like-minded people who share the same passion KPOP as you do. As the live show starts, the air becomes charged with anticipation, and every moment feels like magic unfolding right before your eyes. From the mesmerizing stage setup to the infectious beats of your favorite songs, everything about attending a music show in Korea is simply mind-blowing. So, whether you’re planning to see a legendary group perform or support a rising star, get ready to immerse yourself in a world where music knows no bounds and dreams come true.
Whether you’re a die-hard KPOP fan dreaming of attending a music show in Korea or not, well, you’re in luck! In this blog post, we’ll guide you on how to make your KPOP goal a reality. From securing tickets to navigating the venue, we’ve got you covered every of the way. So grab your lightstick and get ready to immerse yourself in the electrifying world of KPOP music shows in Korea!
Attending a music show in Korea is an experience that every KPOP fan dreams of. Most of the times, music performances nowadays are pre-recorded. Meaning, that the performances you see on TV or online platforms today have most likely been recorded last week. Therefore, when your faves announce their appearance on music shows, it’s not exactly the day they’ll show up but instead, their performances will air.
To secure your spot at these popular shows, it’s essential to plan ahead and be aware of the schedule and venues where they are held. Getting the schedule is announced mostly on Fan Cafes or official platforms (such as Weverse) of your faves so make sure that your notifications are on. Other means of knowing the schedule is also by joining official raffles when you purchase albums. They are also most likely to spill the exclusive details of the pre-recording event once you win.
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Ways to attend music shows (fan clubs, purchasing tickets)
Album Buying (Raffle) – basically, just like online fansigns, the more album you buy, the more chances of winning.
Sponsors – Brands wherein your faves are ambassadors of might sometimes hold giveaways to see them on music shows. They will release the criteria and qualifications and you just gotta try your luck!
Tour Packages – Rare but not impossible; availing studio tours of shows such as Inkigayo might score you a chance to see your fave during their pre-recording session (again, all depends on the schedule).
Online Purchase – although rarely happens as well, tickets can go on sale online too but you must be thorough and check the details carefully to see if they’re legit. To secure tickets, you may need to apply online through the show’s website or at the actual on the day of the recording.
First and foremost you’ll need to have a bank account in Korea as most ticket purchases require a Korean bank account. To secure tickets, you may need to apply online through the show’s website or at the actual on the day of the recording. It’s essential to arrive early as pre-recordings can fill up quickly. Once you’ve purchased your tickets, make sure to bring your ID and any necessary documents for entry into the building. And don’t forget to check for any discounts or gifts that may be available for attendees.
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Photo policies
When it comes to attending music shows in South Korea (or even concerts), it’s important know the photo policies in place. Yes, it’s true, sometimes all you get after attending are the memories that were captured by your eyes. These rules are put in order to ensure that everyone has a good time and can the show without any disruptions.
Some venues may have restrictions on the type of camera you can use or where you can take photos from. It’s always best to be informed beforehand so you don’t run into issues once you’re there.
In most cases, you may be asked to hand over your digital devices before entering the venue. This is to prevent any unauthorized recordings or photos from being taken during the show. While it may seem like an inconvenience, it’s all done in order to protect the artists and their performances (especially before the airing day).
Don’t worry much about these tho cuz most venues would have a specific timeline of the performance wherein they would allow the audience to take their phones out and record.
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Tips on Transpo
Whether you’re heading to MBC or another station for a live performance, there are several ways to travel around the city or Seoul in general.
One of the most convenient to get to a music is by taking public transportation. You can hop on a bus or subway train that will drop you off near the venue. Just make sure to check the schedule and plan your route ahead of time to avoid any-minute rush.
If you prefer more personalized experience, you can always opt for a taxi or ride-sharing service with some of your fandom friends. This way, you can travel at your own pace and have the flexibility to change your plans if needed. Just remember to look out for traffic during peak times, especially in the morning or evening.
For those who are part of fan clubs or official member groups, there may be special discounts or perks when it comes to transportation. Keep an eye out for any news or announcements regarding discounted rates or gifts for members traveling to music shows.
Safety and Other Info
If it’s your first time attending a music show or a broadcast, you’re might be in for an exciting ride. Some still gets surprised like how other fans behave (bringing of portable chairs, ladders, etc) but these should not scare you since it’s part of the fan culture in Korea.
All venues in Korea usually prepare a lots of security guards too but this should not make you dependent on them. Crowd can form anytime and you must guard yourself in border to avoid getting squeezed in between.
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Whether your dream is to watch a music show in Korea or not, seeing idols perform on stage upclose is such a one of a lifetime experience! So may the odds be in your favor that you will experience this soon! If you want to stand out from the crown and get your idol’s attention from stage with your looks, then Fashion Chingugot everything you need!
In KPOP where training and expectations are already hard, where talent and charisma reign supreme, – a growing number of idols are actually multitasking their passion for music and performance with a steadfast commitment to academic excellence. Defying the notion that a career in the limelight precludes intellectual pursuits, these multifaceted artists are shattering stereotypes, proving that the stage and the classroom can coexist in perfect synchronicity.
As the curtain rises on this academic odyssey, a constellation of accomplished idols takes center stage, each with a unique tale of perseverance, dedication, and intellectual curiosity.
The global phenomenon that is BTS has not only captivated audiences with their music but has also demonstrated an unwavering commitment to lifelong learning. With the exception of Jungkook, who is diligently working towards his degree, the six eldest members – Jin, Suga, J-Hope, RM, Jimin, and V – have completed their undergraduate studies through the Entertainment & Media Division at Global Cyber University.
Seventeen’s been booked and busy since they debuted. Though it’s quite known that Vernon dropped out of High School and he really cannot give out advice to fans struggling in college, he’s actually learning a foreign language, mandarin for that matter.
On the other hand, the hyung line, S. Coups, Jeonghan, and Woozi entered Anyang University for the Graduate School of Business & Public Administration. Prior to this, Jeongcheol studied Practical Music Course for KPOP and Woozi also graduated from Hanlim Multi Art School with a Major in Film Production in 2015.
The members of SHINee have etched their names into the annals of academic excellence, each carving a unique path toward intellectual fulfillment. Jonghyun and Taemin both earned master’s degrees in Film and Musical Studies from the esteemed Myongji University,
while Key completed the same program at the undergraduate level before securing a master’s degree in Culture and Education Contents Development at Woosuk University.
If you want to dress up like Shinee, Fashion Chingugot your back!
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EXO
While several members of the phenomenal EXO have reportedly studied at Kyung Hee Cyber University, Xiumin stands out as a shining example of academic prowess.
He not only obtained a master’s degree in music from Catholic Kwandong University but also allegedly entered a doctorate program at Hoseo University. Chen has Master’s degree in Advertisement Media. Suho and Baekhyun has Degrees in culture, art, business administration. Chanyeol studied Interior Design in Inha University (and might actually have a double degree with business). Kai and Sehun are alumni of School of Performing Arts Seoul. D.O has an MBA.
Here are some EXO piecesthat your closet should have!
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MONSTA X
Shattering the notion that idols solely pursue performance-related disciplines, Shownu of MONSTA X earned a bachelor’s degree in Economic. Plus, he was also pursuing a master’s degree a couple of years ago, and probably might have finished it by now.
Sojin, a member of the beloved Girl’s Day, carved her own path in the male-dominated field of Mechanical Engineering. Studying at Yeungnam University, she emerged as one of only eight women among the 1,000 students in this discipline, a testament to her tenacity and unwavering determination to excel.
Kun of WayV honed his skills at the Beijing Contemporary Music Institute, where he graduated with a bachelor’s degree in Pop Vocal Performance in 2017. His dedication to his craft was further solidified by earning a coveted spot on the institute’s prestigious walk of fame, an icon indeed.
DAY6
The members of DAY6 have not only captivated audiences and convenience stores of South Korea with their music but have also excelled in their academic pursuits.
Dowoon obtained a bachelor’s degree in Applied Music from Busan Arts College, while Young K secured a bachelor’s degree in Business Management from the esteemed Dongguk University.
Even before making her debut in the K-Pop industry, Xiaoting of Kep1er had already achieved academic excellence. She studied in the Department of Performance at the Conservatory of Music University and even graduated with flying colors.
Inseong earned a bachelor’s degree in Journalism and Communications from the prestigious Kyunghee University, while Jaeyoon received his bachelor’s degree in Music from the esteemed Dongah Institute.
WJSN
The members of WJSN, Soobin and EXY, have both graced the halls of Dongduk Women’s University.
While EXY is known to have earned a bachelor’s degree in Broadcasting and Entertainment, Soobin’s major remains undisclosed, though she is allegedly pursuing a master’s degree, further solidifying her commitment to academic excellence.
GOT7
Jay B attended Geonguk University, where he secured a bachelor’s degree in Film, while Jinyoung allegedly obtained a bachelor’s degree in Acting from Howon University.
Youngjae pursued his studies at International Cyber University, earning a bachelor’s degree and currently working towards his master’s at Hanyang Cyber Graduate School. Last but not least, Yugyeom has a bachelor’s degree in Modeling from Taekyung University.
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As the curtain falls on this academic odyssey, one thing becomes abundantly clear – the pursuit of knowledge knows no bounds, and the idols of the Korean entertainment industry are leading by example. Their dedication to both their craft and their intellectual growth serves as an inspiration to fans and aspiring artists alike, reminding us that true greatness lies in the harmonious fusion of passion and perseverance.
If you’re inspired to follow your dreams just like your faves, Fashion Chingu is your go-to for everything idol-related!
The allure of K-pop transcends borders and bank accounts actually. Central to this topic are the idols themselves, many of whom hail from different above averagce backgrounds, providing them with a unique set of resources and challenges as they navigate the industry. KPOP in general, from training to debut known for its rigorous preparation and high production costs, often seems accessible only to those who can afford the risk a.k.a the rich. And who are they?
This section sets the stage for a deeper dive into individual stories of K-pop idols who started with significant advantages at the same time, carved out their own paths in the global music scene.
Jennie Kim, a prominent member of BLACKPINK, stands out not only for her musical talents but also for her background and business acumen. Born in Seoul and raised in New Zealand, Jennie’s global perspective has been a key asset in her career. Fluent in multiple languages and educated abroad, Jennie’s international exposure has significantly shaped her public persona and professional trajectory.
Her mother’s role as a director and shareholder of CJ E&M and her father’s management of a hospital provided her with a unique upbringing steeped in both the entertainment and corporate worlds.
As of 2023, Jennie’s estimated net worth is around $20 million, bolstered by her roles as a global ambassador for brands like Chanel and Calvin Klein, and her successful solo music projects. Jennie’s influence extends beyond music; she’s a sought-after brand ambassador and made her acting debut in the series ‘The Idol’, showcasing her versatile talents.
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Jisoo (BLACKPINK)
Jisoo, born in Gunpo, Gyeonggi Province, South Korea, has risen to global fame as a member of BLACKPINK. Her early life in a family with an older brother and sister was marked by a strong inclination towards the arts, leading her to attend the School of Performing Arts Seoul. She joined YG Entertainment as a trainee in 2011, showcasing her dedication to her craft early on.
Despite limited public information about her family’s background, rumors suggest her father might be an influential figure in the entertainment industry. Jisoo’s estimated net worth of $20 million makes her one of the richest members of BLACKPINK. Her luxury lifestyle is evidenced by her collection of high-end Dior handbags and ownership of premium vehicles like the Mercedes Benz S-Class and BMW 7 Series.
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Choi Siwon (Super Junior)
Choi Siwon, a member of the legendary K-pop group Super Junior, is not only known for his musical talents but also for his deep roots in a wealthy and influential family. Born in Seoul to a father who was the CEO of a pharmaceutical company and owned a trading company in Japan, Siwon’s entry into the entertainment world was against his family’s initial wishes. Opting to carve his own path, he moved into a crowded dormitory to train with SM Entertainment, demonstrating his commitment to his career despite his privileged background.
He also is just not a singer but has starred in popular dramas like “She Was Pretty,” “My Fellow Citizens,” and “Work Later, Drink Now.”
And when it comes to influence and good deeds, he served as a special representative for UNICEF Korea and later as an ambassador for the UNICEF East Asia and Pacific Regional Office. Apart from entertainment, Siwon has represented global brands like Audi Korea and Swiss luxury watchmaker Piaget.
Siwon’s journey from a potential heir of a business empire to a self-made millionaire in the entertainment industry illustrates a blend of personal determination and the strategic use of his background.
Jay (ENHYPEN)
Jay, whose real name is Park Jong Seong, is a standout member of the K-pop boy group ENHYPEN. Born in Seattle, United States, Jay moved to South Korea at the tender age of nine, bringing with him a fluency in English and proficiency in Japanese. His roles within the group as Main Rapper, Lead Dancer, and Vocalist highlight his diverse talents, which were honed over a nearly three-year rigorous training period. Jay’s journey to stardom was catapulted by his impressive second-place finish in the survival show I-LAND, securing over 1 million votes from fans (worldwide).
Jay’s background is particularly unique due to his familial wealth; he is the only child of the owner of Sinar Tour Brunei, a prominent travel agency. This affluence was showcased when Jay generously took fellow member Heeseung on a lavish vacation to Brunei Darussalam, which reportedly cost over 6 million KRW per person. His luxurious lifestyle is often discussed among fans, especially on social media platforms like TikTok, where posts frequently highlight his wealth.
Jeongyeon (TWICE)
Because of her posh upbringing, Jeongyeon appears to be the girl trio Twice’s richest member! Known for his delicate Korean cuisine, her father is a globally renowned chef and restaurateur who owns and operates multiple restaurants across the globe. Even Kim Dae-Jung, the former president of South Korea, tapped him!
Tzuyu, the youngest member of the popular K-pop group TWICE, is not only known for her roles as a sub-vocalist and lead dancer but also for her striking visuals. Her family’s wealth, derived from successful business ventures including hospital investments in Taiwan, has been a notable aspect of her background. Despite her upbringing, Tzuyu has carved out her own niche in the entertainment industry, amassing a personal net worth of approximately $2 million.
Tzuyu has also significantly boosted her earnings through various endorsements, partnering with brands like LG U+, Crocs Korea, and the Japanese cosmetic brand Visée.
Her family owns several hospitals in Taiwan, with her parents actively managing a plastic surgery clinic. This business acumen also extends to a successful cafe operated by her mother. Her family’s investments are not limited to healthcare; they initially started with a night market business and have continued to diversify their portfolio.
Mina (TWICE)
Mina, a cherished member of the globally recognized K-pop group TWICE, has a background marked by both privilege and artistic dedication. Her father, Akira Myoui, is a renowned orthopedic surgeon and professor in Japan, which provided her with a stable and upbringing. Mina’s early years were spent at the prestigious Obayashi Sacred Heart School, where she excelled academically and in extracurriculars, notably in ballet, which she pursued passionately before transitioning to a music career.
Mina’s proficiency in English and her rigorous ballet training set a solid foundation for her K-pop career. Her transition from ballet to K-pop was a significant shift, facilitated by her family’s resources, allowing her to train intensively in Korea. This move was pivotal in her career, leading to her debut and subsequent fame with TWICE. Her net worth, which is expected to increase with the debut of the TWICE subunit MISAMO, underscores her successful integration into the K-pop industry.
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Nichkhun (2PM)
Nichkhun Buck Horvejkul, better known by his stage name Nichkhun, is also someone who we can consider an iconic figure in the K-pop industry, not only as a member of the boy band 2PM but also as a solo artist and actor. Born in California to Thai-Chinese parents, he moved back to Thailand during his childhood, where he attended Thai-medium schools and later studied in New Zealand and the United States (yup, same thoughts).
Despite his initial interest in sports, particularly badminton, Nichkhun was scouted by JYP Entertainment at a music festival in Los Angeles, which led him to South Korea to train and eventually debut with 2PM in 2008. Nichkhun’s career is marked by his versatility across various entertainment fields because not only he has has released multiple albums with 2PM but as well as solo projects in Japan and South Korea, including his solo mini-album ‘Me’ and his acting career spans roles in Thai and Chinese films and television series, enhancing his profile across Asia.
His influence extends beyond the entertainment industry; Nichkhun has been recognized for his contributions to cultural diplomacy. He served as the Goodwill Ambassador for the 2018 Thai Festival in Seoul, which celebrated 60 years of diplomatic relations between Thailand and South Korea. Fluent in English, Korean, and Thai, Nichkhun has also featured in tourism campaigns for the Tourism Authority of Thailand, showcasing his ability to bridge cultural gaps. His net worth, estimated at $18 million, underscores his success in leveraging his talents across multiple platforms, making him a significant figure in promoting the Korean Wave internationally. ICONIC.
Sooyoung (Girls’ Generation)
Sooyoung, a key member of the globally celebrated K-pop group Girls’ Generation, has a rich heritage and a multifaceted career that spans music, acting, and entrepreneurship. Born in Gwangju, Gyeonggi Province, South Korea, her early exposure to the entertainment industry began with an SM Entertainment Open Audition in fifth grade. Her talent was undeniable, leading her to win first place at the 2002 Korea-Japan Ultra Idol Duo Audition, and subsequently debuting in Japan as part of the duo Route 0. But before being an idol, she was already living a comfortable life. Her grandfather owned a prestigious architectural firm responsible for projects like the Seoul Arts Center, and her father presides over a trading company.
Beyond her entertainment career, Sooyoung has ventured into digital content creation, managing a successful YouTube channel, The Sootory, which boasts nearly 500,000 subscribers. Her influence extends into brand endorsements, including her role as a spokesmodel for Cadillac.
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Umji (GFRIEND)
Umji, a member of the K-pop group GFRIEND, and later VIVIZ, has a background that is both privileged and inspiring. Her father, a successful dentist, founded a chain practice with 43 branches across South Korea (right?!), showcasing a significant family business presence in the dental industry. Despite her background, Umji chose to pursue a career in music, going through the rigorous trainee process typical for K-pop idols. Her determination to follow her passion for music, supported by her family, highlights a story of personal ambition over comfort.
Both of Umji’s parents were supportive of her career in music. Her father, who is the president of the Yeonsu branch of the S Moa Dentists Network, also supported her by allowing her to use their credit card to treat her bandmates during their early days.
Umji attended prestigious schools in Korea, focusing on arts, which helped in honing her musical talents. Her siblings also pursued artistic fields, with her brother majoring in Oriental Painting and her sister in Korean Dance.
Chenle (NCT)
Chenle from NCT, known for his vocal prowess, hails from a background marked by considerable wealth. His family’s affluence is evident through their ownership of luxurious properties and the support they’ve provided him, which includes high-end education and international travel. Chenle’s grandfather, often cited among China’s top entrepreneurs, laid a strong financial foundation, which is reflected in the family’s assets like a lavish apartment in Shanghai valued at over 4 billion won (which is by the way equipped with a bamboo forest and a swimming pool). They also purchased a house in Korea to facilitate his K-pop activities.
Despite his wealth, Chenle is noted for his humility. He does not flaunt his financial status and is known for his generosity, often purchasing expensive gifts for his fellow NCT members. His ability to maintain a grounded personality amidst wealth speaks volumes of his character, making him a beloved figure among fans and a role model for aspiring artists.
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Jin (BTS)
Jin, a member of the globally acclaimed K-pop group BTS, has not only captivated audiences with his vocal talents (and visual as a worldwide handsome) but also established a significant presence in the business world. His estimated net worth as of 2023 stands at an impressive $20 million, a testament to his successful endeavors both on and off the stage.
It’s known ot everyone that Jin used to buy food and stuff for his members and he ‘raised’ Jungkook, basically making sure Jungkook gets to eat what he wants. Although not revealed to the public officially, Jin is a son of a CEO and he did studied abroad which just proved he also came from a well-off family.
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Sungjae (BTOB)
Sungjae, a prominent member of the K-pop group BTOB, hails from a family with substantial wealth, earning him the nickname “diamond spoon” among fans. His father, a successful CEO of an IT company specializing in semiconductors, generated impressive revenues, highlighting a strong business background that influenced Sungjae’s understanding of the industry. Additionally, his maternal grandfather was a pioneer in importing silk red carp into South Korea, establishing a large-scale fishery that added to the family’s wealth. On the other hand, his father is a CEO of a semiconductor company with a revenue of 10 billion won in 2019.
Sungjae’s journey in the entertainment industry is supported by his family’s wealth but defined by his personal talent and charisma. His multifaceted career and humble persona make him a beloved figure in the K-pop world, showing that personal merit and professional dedication play crucial roles in achieving and sustaining fame.
Ricky (ZEROBASEONE)
Ricky known as “young and rich, tall and handsome” who debuted in the boy group ZEROBASEONE (ZB1), brings a unique blend of international experiences and familial influence to the industry. Born in Shanghai in 2004 and raised in Los Angeles, California, Ricky’s multicultural background is complemented by his impressive linguistic skills in Chinese, Korean, and English. His training under Yuehua Entertainment and participation in Mnet’s “Boys Planet” where he ranked fourth, highlight his dedication and talent, making him a promising figure in KPOP.
Ricky’s father is a successful businessman, which has provided a stable and supportive environment for his artistic pursuits. His mother, a model and owner of the clothing line “Role Model,” not only contributes to his sense of style but also to his understanding of brand management. Despite the lack of specific figures regarding his net worth, Ricky’s lifestyle and family background continue to intrigue and attract a large following, enhancing his visibility and marketability as debuts with ZB1.
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And that’s it for now. Did we miss anyone? Let us know or feel free to browse your fave idols’ closet here!
Summer has returned in South Korea and as always, we also can’t wait to transform our wardrobe into something that beats the heat in style. We may have brought to 2024 a number of summer pieces from the previous year. However, this year’s South Korean summer fashion is heavily moving forward with interesting trends that give us a peek at their traditionally conservative taste.
Apart from swimwear fashion, let’s know more about how Koreans generally dress for the outdoors during the summer season! These Korean idols and celebrities will show us how exactly they serve as the trendsetters of some versatile pieces for the season. To copy the hottest pieces popular this year, below are the 13 Korean summer fashion trends for 2024.
You’ve probably watched so many dance challenge videos and realized by now that cargo pants are making a comeback in a big way. These versatile bottoms are not only stylish but also practical for the warmer months. With their multiple pockets and loose fit, we can’t blame our faves for wearing them in almost every video because cargo pants definitely offer a functional fashion statement that can be dressed up or down.
One popular way to style cargo pants is by pairing them with a basic white tee and sneakers for a casual and effortless look. The key is to keep the focus on the pants by choosing a neutral color like khaki or olive green. You can also add a belt to cinch in the waist and create a more defined silhouette. Talk about a functional fashion statement!
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2 – Basic Tees
Whether they are white or not, basic tees are an essential wardrobe staple. These versatile tops can be dressed up or down, making them perfect for any occasion. The key to rocking the Korean basic tee trend is to choose light-felt shirts and opt for simple designs.
Some say that you should never go basic, but sometimes being ‘basic’ really comes at an advantage, especially under the scorching heat. So go out and wear that statement shirt because when the summer heat is at its peak, staying cool becomes a top priority.
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3 – Lightweight Skirts
Aside from Cargo Pants being hyped, Lightweight skirts such as cargo skirts are also making it to our 2024 Summer Fashion Trends List. When the temperature rises, it’s crucial to opt for lightweight fabrics that allow for breathability. Lightweight skirts, made from materials such as linen, cotton, or chiffon, offer the perfect solution.
Cargo skirts are making a strong comeback this summer, adding a touch of utility and edginess to Korean fashion. Inspired by military aesthetics, cargo skirts feature multiple pockets and distinctive details that make them stand out. From their breezy elegance to their contemporary utility, these skirts offer the perfect combination of style and comfort for the hot Korean summers. Embrace the versatility of lightweight skirts and the edginess of cargo skirts to create fashion-forward and effortless looks. So, whether you’re strolling through the streets or attending a summer gathering, make sure to add these stylish skirts to your summer wardrobe and enjoy the season in style.
Fashion trends are cyclical, and what was once considered passé can make a striking comeback years later. This summer in South Korea, fashion enthusiasts are embracing a nostalgic blast from the past with the revival of Y2K tops. These early 2000s-inspired garments, characterized by vibrant colors, unique patterns, and playful details, are taking the South Korean fashion scene by storm.
As the summer heats up in South Korea, Y2K tops are making a remarkable comeback, captivating fashion enthusiasts with their vibrant colors, bold patterns, playful details, and unique silhouettes. By blending nostalgia with contemporary fashion sensibilities, South Korean trendsetters are reinventing this early 2000s trend, making it a must-have for summer wardrobes. Whether you’re looking for a touch of nostalgia or a way to express your individuality, Y2K tops offer endless possibilities for creating fashionable and memorable outfits.
Depending on your location, spring might be almost over already or hasn’t started yet, but who says you can’t display yourself in blooming florals? A loose A-line dress in a floral print would make a highly feminine and refreshing look that’s fit for the summer heat.
Unlike what some might think, florals are not old-fashioned and are definitely still trendy even in 2023. The common types of florals are the ditsy ones, just like what BLACKPINK’s Rosé and Girls’ Generation Sooyoung displayed. However, you can definitely go bold and opt for larger floral patterns. Either way, a floral print on a simple dress lifts the mood!
South Koreans will always have a penchant for long-sleeved button-down shirts, even if they’re walking under the summer heat. Despite the extensive covers, this garment is often oversized or loose and uses a thin material so Koreans can still feel fresh during the summer without exposing much of their skin.
An oversized button-down shirt is often wornplainly as shown by actress Shin Min Ah, but it has become a trend to use it as a cover for an ensemble to look more conservative. For example, Red Velvet’s Joy uses this piece over her ribbed crop top. While she might have used it for stylistic purposes alone, we can’t deny that it’s often practiced by girls in a modest country despite the hot weather.
Denim will never go out of style even at this time of the year. As a classic piece of clothing, ripped denim shorts are often a part of South Koreans’ fool-proof summer outfits. But do you know that you can also rock a pair of straight-leg denim pants on a hot summer day? Red Velvet’s Yeri makes a casual summer outfit easy but still stylish with faded denim jeans and a simple top.
If you want to show some skin, though, you can copy BLACKPINK’s Lisa’s youthful ensemble with denim overall shorts and a sleeveless top. Being versatile as it is, you can match denimpants, shorts, skirts, dresses, or jumpsuits with almost any top for your summer outfit.
Knit cardigans are in for the summer to channel a cozy and modest look. Although some may argue that these clothing pieces may be too hot for the season’s temperature and would not shield their skin from sun rays, they serve as an excellent complement to a dainty summer dress like TWICE’s Dahyun’s. Knit cardigans are also ideal for layering clothing pieces during the season as well as serving as a loose cover-up for semi-revealing outfits.
This type of cardigan becomes more fitting for the summer heat especially when cropped. To enliven her overall ensemble, Red Velvet’s Yeri paired this piece with a plain white top. The thin material also makes it more convenient and chic to wear during summertime.
Colorful crop tops are a fool-proof summer staple for every country, and South Korea is no exception. While exposed midriffs might not be the most common sight in a conservative country, it’s safe to say that many Korean idols like BLACKPINK’s Jennie and Red Velvet’s Yeri have already started to advance the crop top trend in South Korea.
Crop tops are ideal to show more skin and feel fresher during the summer season. You can incorporate vivid summer colors like green, blue, yellow or even statement hues like hotpink to add a twist to your ensemble. If your crop top already screams summer, you can simply pair them with plain bottoms like denim shorts or a drapey skirt for the right amount of chic.
Canvas tote bags are an all-season staple for those in the east, making them a recognizable Korean summer fashion trend. Apart from their simplicity and functionality, these bags are commonly seen among daily commuters for their timelessstyle. For casual summer looks, you can count on this type of bag to house all of your everyday travel essentials.
Canvas tote bags often come in a plain beige or off-white color that’s fit for any outfit, but they can also feature minimalistic designs or appear in a bolder color like black or brown. Despite being highly durable and roomy, this everyday tote is also lightweight, making it suitable for summer when you’re probably already displeased enough by the scorching heat. Comfort and style come in one through these canvas tote bags.
Is everyone done knitting yet? Tie your final knot cuz this summer, those threads will be worth it. Colorful crocheted tops are not new to our knitting girlies but this 2024, self-made or not, crocheted items is a good option to put on under the scorching heat. The pop of colors makes it more attractive to look at so make sure to pick as much colors as you can!
Your summer looks will never go wrong with a sleeveless dress, which you can wear as it is as TWICE’s Momo did or use for layering like BLACKPINK’s Rosé. For a hot season, you may opt for a drapey camisole dress with a thin material so you can match it with a plain white t-shirt to transform your look into a more conservative yet fresh one. If you don’t prefer to wear a top underneath, you can instead wear a linen or denim sleeveless dress with a square neck. You can also pair it with a light cardigan for a modest finish.
In traditionally conservative countries like South Korea, it is more fitting to wear short skirts and mini dresses than to wear clothes with plunging necklines. With that said, if you want to blend into the crowd, make sure that you have a shirt underneath or a cardigan with you whenever you’re wearing a sleeveless dress that exposes your chest. Of course, you can be bold like some Korean idols and style your sleeveless dress however you please.
To complete your summer look, you will definitely need a versatile pair of shoes that are comfortable for walking. Luckily, white flats, sandals, or sneakers will be suitable for any refreshing summer ensemble. While there are also other neutral hues like cream or black, white is an unbeatable color when it comes to styling casually, as shown by BLACKPINK’s Rosé. Since it is light, it perfectly matches any bright and lively summercolor among outfits. Simple but stylish!
And speaking of white, you can also delve into off-white footwear for that faded look, similar to 2NE1’s Dara. Whether you’re wearing a feminine mini dress or a comfortable shirt and a pair of pants, you can rely on plain white shoes for an easy-peasy summer getup.
Whether for a casual summer day out or for a plush beach party, we hope you got all the wardrobe inspiration you need to spend a ‘hot’ summer! Which one of these Korean summer fashion trends is in your closet already? Let us know your summer staples by commenting below!
If you want to know more about Korean fashion all year round, you can check out our posts on spring, winter, and autumn fashion trends from South Korea. Curious about the differences between Korean and Japanese fashion? Hop on to our detailed review of Korean vs Japanese styles!
Mohawk, undercut, long hair, you name it. K-pop idols have greatly shaped fashion trends including hairstyles. Not only do these iconic looks express celebrities’ unique images, but they also chart the historical evolution of K-pop itself, demonstrating its significant global influence.
Diving into this article, we explore the evolution of K-pop hairstyles, focusing on how hairstyles for men and female KPOPhairstyles have both reflected and influenced shifts in cultural and social dynamics. We’ll examine iconic hairstyles and their impact, styling trends by generation, including kpop male and female hairstyles, and the anticipated future trends, tracing the remarkable influence of K-pop on global fashion.
The evolution of K-pop hairstyles has been a fascinating journey not only because of interesting choices back then but as well as the questionable taste of the public, reflecting the genre’s dynamic nature and its cultural impact. Here’s a closer look at how these styles have evolved:
1st Generation
The inception of K-pop saw hairstyles that were relatively simple and natural. Influences from Western music introduced hip-hop styles, mirrored in the minimalistic fashion and hair trends of the time. Icons like Seo Taiji and Boys, and H.O.T opted for natural hair colors and styles, complementing their loose, baggy clothing. Nothing too crazy honestly.
Seo Taiji and Boys
H.O.T
2nd Generation
This era marked a shift towards more colorful and experimental hairstyles. The introduction of the training system and the aim to appeal to international audiences led idols like TVXQ and BIGBANG to adopt funky patterns, neon colors, and metallic wear. Hairstyles became a significant part of an idol’s image, with the “emo-inspired” hair trend featuring choppy layers and dark colors gaining popularity.
TVXQ
BIGBANG
The emergence of short, spiky haircuts for males and the popularity of perms among both genders marked a departure towards more experimental looks. Oh and let’s never ever forget 2NE1’s hairstyles throughout the years.
2NE1
Like ever.
CL of 2NE1
Dara of 2NE1
3rd and 4th Generations to the present
BTS
TWICE
BLACKPINK
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The “colorful hair” trend took off, with idols experimenting with bright, unconventional colors. The slicked-back undercut and the wolf cut, characterized by choppy layers and a voluminous fringe, became emblematic of K-pop’s influence on global fashion.
Wonwoo of Seventeen
Felix of Stray Kids
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This period also saw the rise of gender-neutral hairstyles, reflecting Gen Z’s embrace of individualism and gender fluidity (so it’s pretty normal for male idols to pull off long hairstyles). Jeonghan of Seventeen even got mistaken as a female idol many times during their debut.
Jeonghan of Seventeen
Hyunjin of Stray Kids
JunJi of OnlyOneOf
The 3rd and 4th gen idols are actually safe players. By all means, they don’t go crazy that much on hairstyle, or if they do, it’s probably not too crazy especially with the large influence of social media nowadays.
Seventeen
ASTRO
Colors are still there but you’ll never see an idol with a neon one. They play it safe with highlights and hair extensions are quite normalize.
Stray Kids
Enhypen
As for the girlies, nothing too wild as well since natural hair colors are much accepted by the fans and the general public. They are also quite careful with the health of their hair that most of them only dye it during comeback season. We can say that the focus is rather on the accessories.
IVE
Le Sserafim
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Looking Forward – 5th Generation (2023-Present)
Anticipated to push the boundaries further with new fashion statements, 5th gen groups and almost active groups nowadays are trying to bring back the nostalgia of the 2000s with their own modern twist. The emphasis on androgynous looks and the ‘flower boy’ concept continues, the y2k and denim match-ups, challenging traditional gender norms and offering fans a canvas for self-expression through bold colors, unconventional patterns, and unique accessories. But since 5th gen is still unfolding, we still have to keep an eye on whatever they will be bringing to the table.
Riize
Ill it
K-pop hairstyles have not only become a significant aspect of an idol’s image but have also played a pivotal role in shaping societal trends and fashion senses. These hairstyles serve as a reflection of the cultural, art, and social backgrounds of their respective periods, often designed to match the mood of the songs they accompany.
If you want to shop for KPOP Idol’s outfits, Fashion Chingu got everything you need.
Korean Hairstyles for Men and Women
If you want to explore Korean hairstyles, the trends are as dynamic as they are iconic, drawing inspiration from historical roots and modern pop culture so in simpler terms, the options are too many. Here’s a closer look at some of the most iconic hairstyles for men and women, influenced by Korean actors and K-pop idols:
Men’s Hairstyles:
Gong Yoo’s Curtain Parted Bangs: A classic yet effortlessly stylish look.
V of BTS’ Modern Mullet: A contemporary twist on the traditional mullet.
Kim Soo-hyun’s Comma Hair: Named for its comma-like shape, adding a soft, playful edge.
Hyun Bin’s Slicked-Back Hair: Timeless elegance, perfect for formal occasions.
Women’s Hairstyles:
Taeyeon’s Hershey Cut: Layers with volume or C-curl perm, maintaining natural curls.
Irene’s Long Layered Cut: Reduces heaviness, enhancing facial features.
Lisa’s Rounded Bob: Soft layers, chin-grazing length that frames the face.
Momo’s Layered Cut with Bangs: Adds dimension to long strands.
Kim Sejeong’s Blunt Lob with Wispy Curtain Bangs: Feminine and softening.
Jeongyeon’s Korean Pixie Cut: A statement-making, versatile look for the time-constrained.
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These styles and evolution not only mirror the dynamic nature of K-pop but also its role in shaping and reflecting global fashion trends. The adoption of makeup by men and the rise of genderless fashion underscore K-pop’s influence on breaking down cultural barriers and fostering a more inclusive approach to personal style. Last tip, if you want to worry less, then go with natural colors and styles, grow your hair out because the 5th gen idols are making it a huge trend nowadays.
K-pop’s role in challenging traditional gender norms and promoting gender fluidity in fashion including hairstyles further underscores its transformative impact, encouraging individuality and breaking down barriers in the global fashion landscape. With social media platforms amplifying K-pop fashion trends, the industry’s influence is set to continue shaping global fashion, pushing new aesthetics, and fostering a more inclusive approach to style so let’s brace ourselves for what’s more to come!
If you’re looking for hair accessories to compliment your hairstyle, then you must browse our KPOP Accessories Section!
For most, the resurgence of Y2K style in K-pop is marked by the debut of New Jeans with their song “Attention” which showcased a vibrant revival of early 2000s fashion trends like bold colors, crop tops, and platform shoes but Y2K in the industry has long been revived (way before New Jeans debuted). Although one cannot deny that they made it more known. This era’s aesthetic, characterized by a mix of oversized clothing, mini skirts, and maximalist accessories, not only brings back the nostalgic vibes of the late ’90s and early ’00s but also highlights the dynamic influence of Y2K fashion on today’s pop culture. The distinctive blend of y2k fashion, including low-rise jeans, micro-minis, and chunky footwear, has become a stylistic hallmark in the genre, reflecting both an homage to and an evolution of early 2000s music and fashion aesthetic.
As K-pop groups continue to embrace and reinterpret Y2K fashion trends, they’re contributing to a global fashion revival that intertwines with musical innovation. This fusion not only impacts fans worldwide by offering a diverse palette of aesthetic outfits but also narrates the history of Y2K fashion through modern performances. From translucent clothing to futuristic and retro fashion trends, K-pop is now at the forefront of showcasing how y2k clothes, indie aesthetic outfits, and trendy jeans are shaping the narrative for the next generation of fashion and music enthusiasts, and here’s why.
For those who just jumped on the boat, let’s discuss first things first. Y2K basically stands for “Year 2000”. Yup, that’s just it. But if we dig deeper, Y2K became a thing because back then, people actually thought of it as a threat. There was a fear that computers would break down when the year hit 2000 from 1999. Early computers were programmed in the dates of ’19’ and everyone was concerned if they are still going to function when we reached the year 2000. Long story short, we survived and here we are with more advanced technology. Itzy’s Loco Music Video is an iconic example.
Culture and environment-wise, the year the 2000s was actually the peak of what they call “dotcom bubble” wherein it was the high time when money and investments on the internet became huge. It was also the time when lots of teenagers got to meet their coming-of-age. Skate culture was big and so was the fashion. There were no limits when it came to fashion. You’ll see girls wearing baggy jeans and oversized shirts and on the other side of the street, you’ll also see girls wearing low-rise skirts, flared pants, and crop tops. There was no in-between!
The Origins of Y2K Music in KPOP
Influence of Early 2000s Music on KPOP
The early 2000s marked a transformative era in music, with R&B and hip-hop dominating the charts and influencing genres worldwide. The Y2K trend in K-pop, notably influenced by early 2000s R&B, seamlessly incorporated the sounds and styles of the era, creating a unique blend that resonated with fans globally.
H.O.T – Candy (11 years ago)
NCT Dream – Candy (2022 Remake)
The evolution of K-pop can be traced back to groups like H.O.T., who adopted the new jack swing movement, a fusion of hip-hop and R&B, popular in the ’90s. This musical foundation laid the groundwork for the genre’s future, influencing subsequent generations of K-pop artists.
Groups like New Jeans have been at the forefront, weaving R&B influences into their music, as evidenced in hits like “Attention”, “Hype Boy”, and “Ditto”. Their style and sound pay homage to the Black R&B girl groups of the late ’90s and early ’00s, showcasing the deep-rooted influence of Black music culture on K-pop.
Other KPOP tracks that give off Y2K sounds are the ff:
XG – Left Right
XG – Shooting Star
NCT 127 – Ay-yo
Even Joy from Red Velvet’s solo album and comeback was heavily influenced by Y2K concept both in music and Fashion.
Influence of Western Pop Culture on K-Pop’s Y2K Revival
The influence of Western pop culture, particularly the collaborations between Black and Korean artists, plays a significant role in the Y2K revival within K-Pop. These partnerships, featuring icons like Snoop Dogg, Erykah Badu, and Anderson Paak, not only strengthen cultural ties but also enrich the musical landscape with diverse influences. The Y2K aesthetics in K-pop, embracing futuristic looks and technology-based themes, draw inspiration from subgenres like Afro-Futurism, showcasing an optimistic vision for the 21st century.
The borrowing of elements from Black culture, including hairstyles and fashion, has been a topic of both inspiration and controversy within K-Pop. Recognizing the importance of education and respect towards cultural elements, the industry is moving towards a more informed and respectful approach. This includes understanding the history and significance of cultural elements like box braids, dreadlocks, and the impact of blackface, ensuring a respectful integration of cultural influences.
The Origins of Y2K Fashion in KPOP
Tracing the roots of Y2K aesthetics in K-pop reveals a rich tapestry of influences that have shaped its distinctive style but you cannot identify which group really started it. New Jeans on one hand undeniably brought it back to headlines. Their homage to this era is marked by an eclectic mix of styles and colors, drawing heavily from the iconic trends of the time.
Saying that the KPOP group 2NE1 brought it back to trends is wrong because if there’s anything, they might even helped pioneer it in the KPOP industry. So it’s safe to say that some 4th gen groups indeed brought it back to the limelight. Originating from the eclectic mix of ’90s clubwear, rave fashion, and hip-hop style, Y2K fashion introduced a blend of sporty, minimal, shiny, and futuristic elements.
The Y2K style in K-pop is characterized by its distinctive use of:
Vibrant Colors: Incorporating shades like purple, pink, blue, and green, these colors breathe life into the Y2K aesthetic, making it stand out.
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Diverse Clothing Styles: From classic baggy clothing to a cyber aesthetic inspired by cyberpunk, the range is vast and varied.
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Key Fashion Items: This includes bold colors, chunky shoes, low-rise pants, halter tops, crop tops, denim skirts, tube tops, cargo pants, and platform shoes, each adding a unique flavor to the overall Y2K look.
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Iconic groups such as TVXQ, Super Junior, and Girls’ Generation have also played a pivotal role in popularizing the Y2K aesthetic within K-pop.
Their contributions have not only shaped the fashion trends within the industry but have also influenced the global perception of Y2K fashion, intertwining with music to create a memorable era in pop culture. This blend of music and fashion from the early 2000s continues to inspire and influence the aesthetic choices of K-pop groups and their fans around the world.
The Resurgence of Y2K Fashion in KPOPPostpandemic & Beyond
Since the Y2K fashion trend, with its iconic set of of bold colors, crop tops, mini skirts, and oversized clothing has proven made a significant comeback in the K-pop industry, it proved that it was also driven by a wave of nostalgia and the revival of early 2000s pop culture in the start of 2022 especially with the help of Tiktok and other social media platforms. High-end luxury brands like Dior and Ferragamo, alongside more casual brands such as Calvin Klein, have released rabbit-themed collections, signaling the broad appeal and versatility of Y2K aesthetics. Additionally, items emblematic of the Y2K era, including sheepskin boots, balaclavas, leg warmers, and fur hats, are once again in vogue, highlighting the cyclical nature of fashion trends.
K-pop idols like New Jeans, (G)I-DLE, and Blackpink’s Jennie have been at the forefront of embracing Y2K fashion, incorporating it into their music videos, stage outfits, and personal style.
This resurgence is not just about replicating past trends but reinterpreting them with a modern twist, appealing to both long-time fans of the genre and a new generation discovering Y2K aesthetics for the first time especially the GEN Z.
The trend’s influence is undeniable, with groups like Aespa and XG adopting the aesthetic, offering fans a sense of nostalgia while pushing the boundaries of K-pop’s visual and musical identity.
The Cultural Impact of Y2K on KPOP Fans Globally
The Y2K aesthetic’s resurgence in K-pop has had a profound impact on fans globally, transcending mere fashion and music to embody a form of optimism for the future. This sentiment echoes the turn of the millennium’s hopeful outlook towards the 21st century, a time when technology and innovation promised new possibilities. For K-pop fans, Y2K is not just about the revival of fashion trends or music styles; it’s a celebration of a period that symbolized the dawn of a new era.
Global Fan Engagement:
Nostalgia and New Discoveries: Older fans relive their youth, while younger fans explore the allure of a time they never experienced.
Social Media Trends: Platforms like Instagram and TikTok have become arenas where fans recreate Y2K outfits and share K-pop dance covers, fostering a global community connected by a shared aesthetic.
Optimism and Future Outlook:
Creative Expression: Fans and artists alike use Y2K as a canvas for expressing hopes and dreams, leveraging its futuristic elements to envision a brighter tomorrow.
Cultural Exchange: The global conversation around Y2K and K-pop facilitates cross-cultural understanding, with fans worldwide embracing and contributing to the diversity of the movement.
This cultural phenomenon underscores the enduring appeal of the Y2K aesthetic and its significance in shaping the identity of K-pop fans across the globe. And here’s how you can join the conversation and dress up in Y2K:
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Challenges, Controversies Around Y2K and Cultural Appropriation
The Y2K trend’s resurgence within the K-pop industry has sparked a complex dialogue around cultural appropriation and societal norms, particularly among Generation MZ in South Korea. This demographic, encompassing both millennials and Gen Z, has expressed mixed reactions due to:
Cultural Sensitivities: Varied perspectives on personal expression and social taboos have led to debates, especially around body image and the sexualization of women.
Borrowing from Black Culture: K-pop’s adoption of styles and sounds from Black culture, including hairstyles like box braids and dreadlocks, has sometimes resulted in negative repercussions. Instances of cultural insensitivity, such as blackface or dressing up as racist stereotypes, have caused discomfort and frustration among Black women in the K-pop fandom.
Addressing these challenges requires a concerted effort from both idols and their agencies:
Education and Awareness: There’s a growing need for K-pop entities to educate themselves on the origins and significance of the cultural elements they adopt.
Listening to Fans: International fans, especially from the cultures being appropriated, can offer valuable insights. Their feedback should be taken seriously to foster a more inclusive and respectful global K-pop community.
Apologies and Learning: When mistakes occur, swift apologies and a commitment to learning from these missteps are crucial for maintaining the genre’s integrity and global appeal.
By navigating these complexities thoughtfully, the K-pop industry can continue to celebrate the Y2K aesthetic while honoring the diverse cultures that contribute to its richness.
Future of KPOP and Y2K Concepts
The future of KPOP intertwined with Y2K concepts signals a vibrant and evolving landscape, driven by a blend of nostalgia and innovation. As we move into 2024, the Y2K trend is expected to continue flourishing, with KPOP leading the charge. This resurgence is backed by a significant recovery in the Korean fashion industry, which saw a 5.4% increase in sales in 2022, reaching a sales volume of 41.7 trillion won ($32.8 billion). The industry’s adaptation to changing consumer demographics is evident as it welcomes a new generation of consumers.
Fashion brands are already repositioning themselves to cater to this broader audience as we mentioned earlier so this strategic rebranding not only appeals to a wider audience but also ensures the continued relevance and growth of Y2K concepts in KPOP.
Dressing up in Y2K
Now that we have discussed the resurgence and influence of Y2K fashion and music within K-pop not only marks a vibrant revival of early 2000s aesthetics but also highlights the genre’s dynamic adaptability and deep-rooted connections to global pop culture, one may ask, so how do we dress up with this concept?
Short answer: Dress up Freely!
This concept is perfect for maximalists and even those who don’t know how to pick ootds! Wear whatever you want, match animal prints and stripes, layers over layers, denims over denims, etc. Dressing up in Y2K basically means you have to show up in whatever your heart desires as if its your last day on earth. And if you’re looking for y2k pieces to complete your look, Fashion Chingu has everything you need!
Becoming a K-pop idol is a dream for many young individuals who aspire to showcase their singing, dancing, and performing skills on not just the Korean stage but as well as Global. But what does it take to become a K-pop idol? How does one become a KPOP Trainee? In this comprehensive guide, we will take you through the journey of becoming a K-pop trainee and eventually debuting as an idol.
Before embarking on the journey to become a K-pop idol, it’s important to understand the aspirations and dreams of those who wish to enter the industry. In Korea, it is estimated that there are approximately a million aspiring idols who dream of standing on stage and captivating audiences with their talent. Surveys conducted among elementary, middle, and high school students have shown that around 70% of them aspire to become celebrities. This demonstrates the immense admiration and allure of the idol profession.
Pre-debut qualifications: Requirements to be a KPOP Trainee
Most of the time, there’s only 1 qualification on the list of requirements of agencies. Visuals. Most idols are cast based on their faces and talents just come after. Other requirements would be the age because they no longer debut idols above 25 years old. At the moment, the younger that you are, the better (though this has been an ongoing debate in the KPOP Industry as well). Basically, if you have the face card and an age lesser than 20, then you definitely have a huge chance on becoming a trainee.
In order to become a K-pop idol, one must first become an idol trainee under a reputable agency. Debuting as an idol without going through the trainee process is extremely rare in the K-pop industry. Let’s explore the different paths to becoming an idol trainee.
Street Casting
Street casting is a method where talent scouts from entertainment agencies discover potential trainees while scouting on the streets. Each agency has a rookie development team responsible for finding and nurturing new talent. If a person’s appearance aligns with the agency’s desired image for an idol group, they may be approached and offered a position as a trainee. However, being street cast does not guarantee immediate entry into the agency. It typically involves a basic audition and camera test process before signing a contract. Some Idols who were casted on the Streets are Mingyu (who by the way auditioned wearing slippers and singing Korea’s National anthem), Jeonghan, & S.Coups of Seventeen, Ryujin and Yuna of Itzy, Sana of Twice, & Suho of EXO (the list goes on honestly).
Below are some casual fits that could help you stand out on the streets like an idol!
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Agency Auditions
Many K-pop agencies conduct auditions to recruit new talent. These auditions can be periodic, ongoing, or part of national or global audition tours. Yes, it does not only happen in Korea but as well as different countries abroad. Some auditions are specifically held to recruit members for upcoming idol groups. It is important to stay updated with audition announcements from the agencies you are interested in. Let’s take a closer look at some of the famous auditions conducted by major agencies.
Agency
Details
Site
HYBE – Online Audition
HYBE (formerly known as Big Hit Entertainment) conducts ongoing online auditions. Applicants born after 2003 can apply for categories such as singing, acting, or modeling. To complete the application, candidates must submit an application form and a video showcasing their talent. Successful candidates will be individually notified within two weeks.
YG Entertainment conducts ongoing auditions for vocal, rap, and dance fields. There are no restrictions on gender, nationality, or age. However, applicants can only apply once for this audition. The initial application is submitted online, and successful candidates will be individually notified within two to four weeks for a second on-site audition.
SM Entertainment, one of the leading K-pop agencies, accepts email or online auditions. Applicants can submit various materials to showcase their talents, including video files of singing, dancing, acting, or photographs. Additionally, SM holds the iconic Saturday Open Audition, which has been a tradition for about 20 years. Due to the pandemic, the audition has been conducted through Zoom and slowly returning back to normal.
JYP Entertainment also conducts online auditions for vocal, dance, rap, acting, and modeling. There are no restrictions on age, gender, or nationality, and applicants can apply online at any time. JYP also holds monthly auditions at their office building, allowing participants to apply in person.
Another pathway to entering an agency as an idol trainee is through specialized academies that focus on training individuals for the idol industry. These academies provide dance and vocal training, and some are affiliated with specific agencies. Students who show promise and talent may be recommended to the agency or have their evaluation videos watched by agency representatives. Private auditions held at academies often have a lower competition rate, increasing the chances of becoming a trainee.
Training Process
Idol Trainee Life — once selected as a trainee, the real journey begins. Idol trainees undergo intensive training to develop their skills and prepare for their eventual debut. Training can last for several months or even years, depending on the agency and the trainee’s progress.
Rigorous Training Regimens
Idol trainees go through a rigorous training regimen that covers various aspects of performance. They receive classes in dancing, singing, acting, media training, foreign language, and even personality development. The goal is to mold trainees into well-rounded performers who can excel in all areas. Each agency has its own training curriculum and methodology, aiming to create idols who are ready to take on the stage. Below are a few examples of various pieces of training that a trainee undergoes and why.
Acting – Some faces are not just meant to be on stage but also on television screens. Korea is home to many dramas, so it makes sense to produce more actors and actresses per generation. Some idols, if found potential, are forced to attend acting classes. Other idols who are really interested in acting usually just inform their management that they want to attend these classes.
Singing – This is the most basic requirement of being a KPOP Idol, despite being already musically inclined or talented, once they enter an agency, they’re still forced to attend these classes to hone and discover more of their singing skills. If you’re not blessed enough to be able to sing when you’re still a kid, don’t panic because these classes will help you unleash those voices. It’s already been tested and proven that most Idols were cast only because of their faces and just later on honed their singing skills so don’t ever lose hope! You might awaken the inner opera in you.
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Dancing – In Korea, you are definitely not considered an Idol if you can’t dance. If you can sing then you’re just plainly a singer but if you could do both singing and dancing then you’re automatically an Idol. So dancing classes are like the 2nd must-have classes during the training era of an idol.
Rapping – Of course, not everybody is born to belt high notes, and some voices are just meant and often perfect for rapping. Most of the time, rapping classes are usually offered to those who don’t show improvements in their singing skills.
Public Appearance / Media Training – All idols received this class since this is a huge part of their PR (Public Relations). It’s not enough to have the face and talents, they must also practice proper decorum as an idol to avoid getting canceled or getting into controversies. Even one has already debuted, the media training is still ongoing.
Make-up – Despite having stylists and make-up artists, KPOP idols must also learn how to bake their faces because you’ll never know when will you need those skills.
Foreign Language – This isn’t always being offered in all agencies or groups but usually to those groups with no English-speaking member/s or sometimes, some members want to learn another language and the agency would instantly provide them.
Comedy – Yes, you’ve read that right. Most agencies actually don’t offer this but it has only been recently revealed to the public that some idols underwent comedy classes in order to learn how to be funny. Seventeen for example are quite the comedians (and considered by the public) wherever they go not only because of their brotherhood but because their agency, Pledis, actually made them attend these classes during their trainee days.
Important Note:
The physical demands placed on KPOP idols can take a toll on their health and well-being. The industry places a strong emphasis on maintaining a slim physique, often leading to strict diet regimens for idols. Idols are expected to stay in shape and maintain a certain weight, which can be challenging given their hectic schedules and long training hours.
Additionally, idols often face sleep deprivation due to their busy schedules and intense training sessions. While companies strive to provide adequate rest, the demanding nature of the industry can disrupt sleep patterns and contribute to physical and mental exhaustion. Fans closely monitor idols’ weight and appearance, expressing concern when they perceive drastic changes. This attention highlights the importance of visual presentation in the KPOP industry and the pressure idols face to meet societal expectations.
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Financial Support and Contracts
During the training period, trainees are not required to pay for their training costs. Instead, these expenses are covered by the agency, which recoups them from the trainee’s future earnings after debut. It is important to be cautious of fraudulent agencies that may ask trainees for money. Legitimate agencies do not ask for payment from trainees for training. The trainee contract should clearly outline the financial terms and conditions, ensuring transparency and fairness for both parties involved.
Challenges and Sacrifices
Becoming a K-pop idol requires immense dedication and sacrifice. Trainees often spend long hours in the practice room, honing their skills and perfecting their performances. They may have limited personal time and face intense competition within their agency. Trainees are expected to maintain a certain level of discipline and professionalism while avoiding any scandals or controversies that may jeopardize their careers. The idol industry demands a high level of commitment, both physically and mentally, from trainees.
Evaluation and Debut
Throughout the training period, trainees undergo regular evaluations to assess their progress and readiness for debut. These evaluations play a crucial role in determining whether a trainee will make their debut as an idol. Idol audition programs, such as the popular Produce series, Idol School, and Girl’s Planet, offer a glimpse into the intense training and evaluation processes. These programs have become a platform for aspiring trainees to showcase their skills and gain recognition from the public.
Debut Proper – Life as a KPOP Idol
Debuting as a K-pop idol is a culmination of years of training and hard work. However, it is important to note that debut is not the end of the journey but rather the beginning of a new chapter in an idol’s career. Let’s delve into the different aspects of life as a debuting idol.
Member Roles and Group Dynamics
In a K-pop group, each member has specific roles and responsibilities. The leader is often the eldest or the most respected member who represents the group in various settings. Groups such as Stray Kids and Seventeen did this. Other leaders of some groups are even from their youngest members so it really depends within the circle of whom they want to elect the leader. The main vocalists showcase their singing abilities and are supported by lead and sub-vocalists.
But most groups debuting have no sub-vocalists and purely main vocalists to avoid public dissatisfaction. The rap line consists of main, lead, and sub-rappers, adding a unique flavor to the group’s music. The main dancer takes center stage during performances, while the lead dancer supports and enhances the group’s dance routines. Additionally, there is usually a “visual” member who is considered the most attractive and a “face of the group” who is the most popular among fans (Wonyoung of IVE and V of BTS for example). These dynamics among the members contribute to the group’s overall chemistry and success.
Establishing a strong connection with fans is essential for a K-pop group’s success. Fans play a crucial role in supporting and promoting their favorite idols. Building a loyal fanbase requires not only talent but also genuine interactions and engagement with fans. Social media platforms have become a powerful tool for idols to connect with their fans directly and share glimpses of their daily lives. The success of K-pop groups like BTS can be attributed in part to their dedicated fanbase, known as ARMY, who resonate with the band’s powerful lyrics and messages. A great KPOP Group or idol is one who can communicate easily with their fans.
While some K-pop groups skyrocket to fame and achieve immense popularity, others may face challenges and obstacles on their journey. It is not uncommon for idols to experience periods of relative obscurity or struggle to gain recognition. In such cases, idols may have the opportunity for a second chance by participating in survival shows or re-debuting new concepts and group formations. Some groups that were formed are bound by contracts that meant to disband them but this does not mean that it’s the end of their Idol Life. Take Sakura and Chaewon of Le SSerafim for example because they used to be in a different group from a survival show and now they are one of the biggest Girl Groups of the 4th Generation. These opportunities provide a platform for idols to showcase their growth and talent, and potentially reignite their careers.
While you’re here, checkout our bestselling idol items:
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*****
The K-pop or idol industry is constantly evolving, with new trends and concepts emerging. Aspiring idols or trainees must adapt and stay abreast of these changes to remain relevant in the industry. Collaborations with international artists, for example, have opened up new avenues for K-pop idols to expand their global reach and appeal. Additionally, the rise of social media platforms and online streaming services has revolutionized the way idols interact with fans and promote their music. The possibilities are endless. Through rigorous training, hard work, and a bit of luck, aspiring idols can turn their dreams into reality. So, if you have what it takes, embrace the world of K-pop and let your talent shine on the global stage!
Remember, becoming a K-pop idol is not just about achieving fame and success. It’s about sharing your passion for music and connecting with fans who appreciate your talent.
Disclaimer: The information provided in this article is based on extensive research and publicly available sources. Any statements or claims made are for informational purposes only and do not reflect personal opinions or affiliations.
