Have you ever wondered how idols manage to stay so impeccably dressed? Even when off the stage, we see Kpop idols get snapped wearing designer clothes and accessories, matching sets, and enviable pieces from head to toe.
It would be too naive to assume that they all have an incredible fashion sense. Although some are known for pulling controversial looks and defying fashion conventions, we can’t possibly believe that along with their performative talents, they’re also gifted in the style department.
Every question you’ve ever had about how they show up wearing the things they do will be answered in this post. Where idols shop; if they pay for the clothes; whether they wear their picks or are given what to wear. We would all love to look like them, but we should learn what really goes on backstage before they step into the spotlight.
Now, this question has many layers… Which clothes are we talking about exactly? Stage outfits? Music video looks? Runway photo-ops? Variety shows? Or the clothes Kpop idols wear on the street when they’re minding their own business?
There are a few practices that seem to be quite universal. For instance, the company will usually buy everything you see on stage. The idols will wear the clothes but these do not belong to them. As a matter of fact, the companies tend to keep the clothes even after they’ve been worn. These are later displayed or restyled on another idol.
What you will see on red carpets and award shows, much like with Western celebrities, tends to be gifted or borrowed by major designer brands. These brands will take advantage of the stars’ popularity to showcase their newest collections, often driving fans to purchase the items.
Even when off the carpet, Kpop idols might get access to designer or large brand items without having to drop a penny. It’s not entirely unusual for fans to gift expensive clothes and accessories. Idols may even get sponsored by a brand that will give them clothes to wear and be photographed in.
As a rule of thumb, the bigger their following is, the longer they’ve been in the business, and the more relevant they are, the more brand deals they should be able to receive. You’ve certainly seen videos and pictures on social media in which they have a not-so-subtle brand display. And if they have people willing to gift them their wardrobe, why would they spend their hard-earned money?
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2. Do Kpop idols rent their clothes?
Here’s a good question: if we know that Kpop idols (especially from smaller companies) tend to struggle in the beginning, how could they afford so many expensive pieces? And of course, not every company will be able to dress multiple groups in thousands-of-dollars-worth ensembles.
Bigger companies like SM or YG are said to have fully stocked wardrobes where idols can get borrow their looks from. However, smaller companies don’t even get to keep pieces that were worn once, unless it was for a music video.
Stylists and companies’ wardrobe departments are usually the ones handling the sourcing of clothes. More often than rented, clothes are borrowed from sponsors who negotiate the exposure. Regardless, some stylists will still buy or rent pieces. But they tend to be well-connected people who can get their hands on items that the average person likely could not.
On their downtime, Kpop idols are mostly free to wear whatever they wish. Usually, only during promotions their outfits will be more thoughtfully put together. But then again, would you consider ‘their own clothes‘ to be more casual pieces or things that they bought themselves? After all, even if they do own a piece, it doesn’t mean they spent money on it.
When it comes to promoting new music, attending shows, or holding concerts, they will hardly ever have a say in what they wear. This is why we end up seeing whole Kpop groups matching their outfits or idols looking uncomfortable in their clothes.
In some very special cases, bigger stars might end up choosing pieces to be worn on stage or during public appearances. Still, these will all be subject to the approval of the stylists.
And if you seem to notice that an idol tends to dress in similar pieces throughout multiple comebacks, that isn’t necessarily indicative of their fashion sense. Stylists tend to dress some members in familiar pieces, which why you can see a girl group member always sporting over-the-shoulder garments, or a guy wearing leather harnesses despite the comeback concept not calling for it.
Scrolling through a Kpop idols’ Instagram page is learning how many brands have them on their paycheck. From occasional gifts to ambassadorship deals and even dedicated lines, there are multiple ways to be sponsored. Chanel, Dior, Saint Laurent, Celine, Bvlgari, MAC Cosmetics,… And these are only those represented by the Blackpink girls!
And if fans are willing to buy multiple copies of albums or deck their bedrooms in merchandise, what makes you think that won’t go as far as purchasing expensive souvenirs for their favorites? We’ve all seen the Times Square billboards and the illuminated Burj Khalifa, which were most definitely not cheap.
Some idols no longer accept gifts (such as Twice), but back in their earlier days, they would get luxury items that would rack up a pretty hefty bill. Amongst some of the craziest gifts, we have EXO’s Baekhyun’s $10,000 Rolex, TWICE Sana’s $10,000-worth of designer brand accessories, and IU’s $61,000 forest (and no, that’s not a typo).
5. Where do Kpop idols buy their clothes?
If Kpop idols would be buying their clothes, it’s safe to say that they would avoid large crowds and shop online. They do seem to favor house names like Off White, Tommy Hilfiger, and Burberry. There are a few smaller Korean brands that tend to show up quite regularly, such as beyondcloset, Stylenanda, and Charm’s.
@whee_inthemood
But let’s look in detail into what brands Kpop idols are sporting nowadays.
A quick Instagram scroll will show which house brands are more actively sponsoring big names in Kpop. And so many stars decided to not be monogamous with their fashion brands, often taking up partnerships with multiple brands.
For example, over the last couple of months, we’ve seen MAMAMOO’s Hwasa showcase Versace, Burberry, Tommy Hilfiger, Prada, and many more.
And sometimes, Kpop idols will even make their own clothes. There are a few big starlets that have launched clothing labels of their own. here are a few examples:
It’s fair to say that it’s quite unrealistic to aspire dressing like our Kpop idols. You either afford to or you don’t. But if your case is the latter, we might be able to help you replicate Kpop fashion.
And in case you don’t know where to start, we’ve put together a list of fresh new spring fashion trends to help you get inspired. Also, if you want to learn more about Kpop style and fashion, we’ve also covered the essentials that Kpop idols swear by.
You’ve got everything you need to start renovating your closet right here. Have fun and until next time!
At some point or another, we have all envied Kdrama fashion and applauded characters for their incredible fashion sense. Some of us might even end up questioning whether every Korean person has a dream wardrobe and impeccable fashion sense. And while that part is certainly… questionable, it should come as no surprise that what we see on TV doesn’t always match reality.
For example, have you ever seen a character struggle to make means and somehow sport a designer bag on a first date? Or questioned why most male protagonists seem to reach out for a crisp white shirt or a tailored suit, even when they’re not exactly carrying out CEO duties? Well, these are precisely the type of styling mistakes that we will be calling out in today’s article.
And although we would love nothing more than to go through all the incredible Kdrama fashion in existence, today we will limit the analysis to one of the most popular in the past couple of years. Our first analysis of where the styling choices could have been improved will be for ‘Crash Landing on You’ outfits.
We’re starting off with a drama that perhaps could do with a lot of fact-checking in the plot department, as well. The reality is that it isn’t quite as easy to keep a Kdrama set in North Korea very down to earth as the people who actually get to visit the country, will have a narrower vision of the reality.
It is said that North Korean defectors worked as advisors on the show, particularly in which pertains to plot points and lifestyle portrayal. Many consider this to be the closest depiction of the North Korean reality that there is in fiction, but stylists might have gone a bit rogue (as they tend to do). There’s no arguing that the styling of the characters made us fall in love with them even more. But could it have been improved? Absolutely. And we will let you know how ‘Crash Landing on You’ outfits could have matched the reality of the plot a bit better.
There are two dimensions, if you will, for North Korean fashion: Pyongyang’s (the capital), and that of the surrounding rural areas – which is where a big portion of the plot is set.
The biggest point to keep in mind is that the vast majority of North Koreans are far too poor and hungry to even consider such superficial indulgences as clothes and trends. Another is that foreign brands and trends aren’t so easily accessible, even in the capital.
But you might be surprised to learn that Pyongyang displays more texture and color than you might expect. Even children will swap their school uniform’s plain white shirts for ruffled blouses, wear striped socks, and colorful jackets or backpacks. And when they hit the sports field, they look just like any other kids, geared up in jerseys and polo shirts. So there is a hint of fashion expression, unlike the outdated muted outfits we are accustomed to envisioning.
A journalist for The New York Times who was fortunate enough to visit this city told that younger women tend to favor high heeled shoes. Even those who stay standing hours on end on their waitressing or hosting jobs. Formal staple colors like black and grey seem to be the most common. Yet white, pink, and purple hues seem to have gained popularity. But these women still keep their makeup very muted, some don’t even wear it at all. Also, skirt lengths tend to fall just above the knee.
When it comes to men’s fashion, you wouldn’t be able to tell the Foreign Ministry officials in Pyongyang apart from ordinary businessmen in any other major city. Blue blazer with matching trousers and white buttoned shirts. Plaid jackets with black pants and the same white shirt. Even a colored or patterned tie over a nice jet black suit.
In the country…
Away from the city, most people wear clothes made with vinylon. This is a synthetic fiber that’s regionally produced and is a symbol of North Korea’s philosophy of self-sufficiency. However, the material is very stiff (similar to that of Fjallraven Kanken backpacks) and difficult to dye.
But let’s delve into this Kdrama’s fashion mistakes…
Any fashion choice for Se-Ri would be able to fly in South Korea (where she is a very successful CEO). Our first ‘Crash Landing on You’ outfits fact-check will be perhaps one of the most memorable on the entire show.
Her Pyongyang look is a perfect example of good conception but a poor execution. The stylists clearly nailed it on the hairstyle choice and even the crisp white-colored shirt, with all the buttons done up. In fact, adult women are meant to have neither too short nor too long hair, preferably put up in a neat hair-do. But in most recent years, North Korean women imported the Chinese trend of perming only the lower part of their hair, shaping it in glamorous loose curls.
However, we see her sporting a classic brown Miu Miu S/S 2020 double-breasted coat and a Fendi Karligraphy bag. Let’s assume that Jung-Hyuk’s rank in the military makes him able to afford designer pieces. Even then, it would be very unlikely that such a recent piece as the Miu Miu coat would have made its way onto North Korean department stores.
Kim Jong-Eun presumably increased the importing of luxury goods after assuming the position of Head of State in 2012. Even Chinese counterfeits have made their way onto the country. But some rules are still regularly enforced. One of these is big disapproval of roman lettering on any clothing or accessories. And even if a more subtle embellishment, the clasp on Se-Ri’s bag clearly displays a pair of Fs.
The runner-up in this ‘Crash Landing on You’ outfits analysis is that of Seo Dan. This look is shown in her arrival in Switzerland to visit her then-fiance Jung-Hyuk. Despite that, she was likely wearing the same when she boarded the plane back in Pyongyang. It is composed of an Alexander McQueen Pre-fall 2019 trench coat, Pinter bag, along with a lovely Rimowa suitcase. A beautiful contemporary look, no doubt.
Whether indeed she could afford and access the pieces here is not in question. After all, she is the daughter of a department store owner. The white is even on-trend, as we explained above! What’s culpable here is the last thing you’d guess: the blue denim jeans.
Not that color had anything to do with it. The fault lies in the material and the fit. The blue jeans are perceived as a sign of Western decadence. And tight-fitting garments, even in the slightest, are considered unconventional. Women are allowed to wear pants, yes, but these should be loose in cut. Otherwise the North Korean ‘Youth League’ would certainly censor the outfit.
You see, despite clothing options being slightly more inclusive than in the olden days, individuals still do not have much power over what they wear. There are strict policies and regulations that moderate how one manages themself, what they wear and how they display themselves to the world. And fashion has historically been a way of expressing dissatisfaction with rules and authority.
Other Recurring Mishaps
When Se-Ri landed in North Korea, she had to undergo a style change that would help her not look so obviously like an outsider. There’s not really a mention of how and where Jung-Hyuk obtained the clothes he gave her to wear, but there were a few items that seemed quite out of place.
As we’ve covered before, rural areas are significantly poorer than the capital. Here, people tend to value comfort (or even being able to keep warm) over style. However, we saw the protagonist wear numerous colored and patterned items. Also, there was barely any vinylon on display, which is quite unusual considering that’s the most common textile.
The stylists did a wonderful job at keeping the wardrobe quite modest. Did these mistakes bring color and help lighten the mood in the drama? Without a doubt. But perhaps that could also have been achieved while still staying true to real life.
This a perfect example of a quintessential Korean fashion look. A fitted blazer over a nice breezy shirt that’s tucked into form-fitting skinny jeans. Finishing it off with leather knee-high boots and a cross-body bag.
On a complete style reversal, we’ve got Seo Dan with a chic-er look. A beige trench coat paired with oversized glasses and a classic handbag. The patterned blouse ties this spring look together by adding a much-appreciated pop of color.
Lastly, we have a cozier, more feminine alternative. The layers make it possible to dress up and dress down, matching the current climate or season. We have a fun floral dress layered over a warm white turtle neck. The pink cardigan and the sided braid also help with bringing that more jovial vibe.
Stylists tend to be quite experimental when it comes to Kdrama fashion. But there will always be slips that will stand out to the trained eye. And that ended up also being the case for these ‘Crash Landing on You’ outfits. Still, it’s safe to say that we all love and appreciate the looks we see on the small screen. We even draw inspiration from our favorite characters!
Every girl or boy group has at one point plastered on dubious amounts of eyeliner, black clothing, and leather accents. But can a Kpop dark concept be reduced to only an aesthetic or does it go further than that? How does it come about and which Kpop idols are best known for dominating the dark concept?
Hopefully, by the time you’re through with this article, you’ll be better enlightened when it comes to the Kpop dark concept as a whole. If you’ve ever wondered what it’s like to be on one of those edgier music videos, we got you covered! We’ve put together a handful of dark-inspired outfits that you can recreate at home.
More than a gloomy aesthetic, the dark concept in Kpop is better characterized by its inherent themes. Violence, sexiness, intrigue… These seem to recurring motives but the pattern we seem to recognize in all of them is a more mature image. But, of course, mature can be done in a multitude of ways, it’s just that in this case specifically, it more obviously strays away from PG elements and the infamous aegyo.
Most K-pop connoisseurs will agree that perhaps the pioneers of the concept were Brown Eyed Girls. They rebranded themselves multiple times since their debut in 2006. But it wasn’t until 2009 that they decided to explore a more provocative side with ‘Abracadabra’. But even then, it wasn’t quite the dark notion we’ve come to know and love.
However, in 2011, B.E.D. came back with ‘Sixth Sense’. It was the darkest and most sultry of the time, especially amongst girl groups. It’s a female empowerment anthem, sure, but what stands out is the radical military storyline. There are still a few elements of ‘girl crush‘, sure. But it’s the charismatic nature and effortless sex appeal that set the two apart. And you’ll notice similar aspects when it comes to boy groups, as well.
Kpop girl groups/artists known for the dark concept
No one stays as true to a dark concept in Kpop as these girls do. They even debuted on a Friday the 13th with a single named ‘Nightmare’! Some groups don’t necessarily match their sound to the music video. However, Dreamcatcher is well established for their heavier rock sound and signature nightmare-ish storytelling. They brought back a concept that isn’t so widely used in the industry and have stuck to it seamlessly.
Some examples of the concept in full action are the ‘Chase Me‘, ‘Deja Vu‘, and ‘Scream‘ music videos.
If Taemin is the king of the Kpop dark concept, then who’s more deserving of the queen title than Sunmi? She’s his female version in many ways. She also debuted at an early age with a group. And Sunmi also had her solo debut with an image much darker than what we were used to. ‘24 Hours‘ told us the story of a toxic, borderline obsessive relationship. In fact, most of her songs touch on the less glamorous side of life. For example, ‘Noir‘ depicts this generation’s fixation with social media and its downfalls.
If you’d like to check out more of her work, we recommend you try ‘Full Moon‘, ‘Siren‘, and her most recent ‘Tail‘.
And finally, we have the girl group that climbs the charts every time they came out with a darker release. CLC are very versatile and have reinvented themselves over and over again. But none of their comebacks were ever able to touch the angst of ‘Hobgoblin‘ or the irreverence of ‘Black Dress‘.
And who could forget that unpredictable switch at the end of ‘Devil‘? It’s a hard reach as most of the video and the song are quite colorful, but the dark undertones are there.
More dark concept Kpop songs
Many are those who’ve given the concept a try, especially as an attempt to graduate from a more youthful image. Some have continuously used dark themes in both their music and the videos. A few even debuted into the concept…
Here are a handful of people who have certainly made a splash and a name for themselves in the Kpop industry with the dark concept:
When it comes to the dark concept, VIXX is considered royalty in the K-pop world. They have plenty of comebacks that fit the genre but ‘Voodoo Doll‘ is unarguably the darkest. And again, it’s got a powerful and intense sound that matches the video accordingly. It’s full of gruesome imagery and plenty of elements that will certainly leave you with goosebumps.
Two other music videos that fit the concept just as well are ‘Hyde‘ and ‘Error‘.
Despite having dabbled with the dark side in a couple of Shinee projects, his individual work definitely stands out for it. Taemin is a K-pop powerhouse in his own right. He has a unique melancholic, dark, dramatic flair that perfectly fits his charismatic stage persona. From the music to the videos and even the choreography, every aspect of Taemin’s work is a perfect reflection of the Kpop dark concert.
Check out his solo debut ‘Danger‘, as well as the unbelievable ‘Move‘ and ‘Want‘ MVs.
EXO is a great example of groups that aren’t quite known for the concept itself. However, it seems to be a recurring theme for comebacks throughout the years.
EXO first debuted with ‘Mama‘, a K-pop classic best known for its dramatic, ominous costumes, and pray-like chantings. Another great example is ‘Monster‘, arguably their most famous song, whose video stands out for the intriguing, rebellious storyline.
The most recent entry to the dark catalog is ‘Obsession‘. The beat and sound of the music are specifically architectured to keep you coming back to the song. Freaky, right?
Honorable Mentions
So, these K-pop groups might not be as consistent with the dark concept… Nevertheless, some of their dark comebacks are pretty remarkable, and as such deserving of an honorable mention.
We’ve gathered a few of our favorite dark concept outfits that you can recreate at home and wear on a daily basis. Get some inspiration and give the edgy look a try!
Unarguably the darkest decade, here we see a perfectly 90’s inspired outfit worn by Sunmi. Recreate it at home by wearing a pair of loose dark jeans, a masculine blazer, and some chunky boots.
You don’t necessarily need to go monochrome and could very well balance out the dark with lighter tones like beige or white, without losing the mysterious feel.
And just like Red Velvet’s Seulgi, you can always add a pop of color. Pick a colored statement piece or a smaller one like a bag, a hat, or even your shoes.
Just don’t be afraid of blurring the lines of socially acceptable and experiment with your personal style.
We can only hope you’ve learned something new today and that you feel convinced enough to give the Kpop dark concept a try! And if you want to draw inspiration from different aesthetics, we recommend you take a look at our Kpop Girl Crush article or our Kpop Concert Outfit Ideas post.
It shouldn’t come as a surprise that K-pop idols are giant trendsetters that help dictate what’s in not just in Korea, but around the world. The Hallyu phenomenon has undeniably taken the globe by storm over the last decade.
K-pop idols have time and time again proved their influence by scoring sponsoring deals with some of the biggest names in fashion. Chanel, Dior, Gucci, Celine, Burberry… All of these houses have picked a Korean face to represent them. The chosen stars are then invited to sit frontline in runways all over the world, to act as ambassadors, and even participate in advertisement campaigns.
But of course, not everyone can afford to cop a $2,000 jacket or handbag. And although the Korean people are no strangers to the art of dressing well, they will still grab a page or two from idols’ style books. There a few Korean fashion essentials that have become true samples in their wardrobes, and that’s exactly what we will be covering today.
Here are 8 items that every K-pop idol seems to have in their closet:
By far, one of the easiest items to layer for the colder seasons. Although somehow reminiscent of the lumberjack aesthetic, checkered shirts and flannels have become a somewhat classier piece. Boys will often layer it over a t-shirt and jeans for a simple yet put-together look, whilst girls will usually wear it for a more tomboyish, masculine feel.
Responsible for the comeback of the mini skirt, k-pop idols sure do rock the look on and off the stage. Denim, plaid, tennis, ruffled, puffy… There are plenty of options to choose from, more than enough to fit any person’s style. This is one of the Korean fashion essentials that’s used all-year-round, too.
Cozy, functional, and easy to style – it’s no wonder that boxy, oversized tops have become such a staple. It’s true that these pieces have around for a while now but Koreans have truly perfected the styling, balancing the proportions well with the other elements in the outfit. While some go for the relaxed, boyfriend look (like Dahyun in the picture above), others play around with its versatility, adapting it to a more chic ensemble (minimalist femme like Joy, or dark and modest like Jennie).
Much like tops, baggy bottoms are also in! First rising to popularity in the 90s, the baggy jeans trend has come back around. Paired up with tight or loose-fitted shirts, with sneakers or fashionable heeled boots. Baggy jeans are one of the Korean fashion essentials that most of us already own. And if you don’t yet, we’ve got you covered!
What magic does the trench coat have that everyone seems to look a thousand times more put-together with it on? First, they give the illusion of height. Second, they hike up the chicness of an outfit. Third, no one looks bad with one! This is a big winter staple piece that every K-pop idol seems to own and rock.
If you follow a fair share of K-pop idols on social media, it’s very likely that you’ve come across this trend. Ruffled dresses, blouses, and shirts add a dramatic flair to an otherwise boring outfit, and this is exactly why they’re so sought-after. They’re also quite feminine and cute, so you could use them in an everyday situation or even on a romantic date.
Sunglasses are a must for any fashionable Korean idol. And the motto seems to be: the bigger, the better! Whether they’ll be trying to stay on the down-low and avoid Dispatch lenses, or just snapping a few Insta-worthy shots, Kpop stars definitely like to complete their ensemble with a stylish pair of sunnies.
Crossbody bags are the absolute best. They fit all the essentials, go with any outfit, and can even help secure a jacket in the cold winter months. These are definitely favored by Kpop idols as seen when going in to shoot music shows, on social media, and just generally on a day-today-basis. So it’s only fair that crossbody bags have landed this well-deserved spot in this Korean fashion essentials list.
A true winter essential. The cold seasons in South Korea have everyone donning the staple padded jacket. Short, long, black, white, hooded… The options may vary, but the fashion certainly does not. Surely you have noticed your favorite stars arrive at music shows bundled up in padded coats as they are photographed before heading in. And although some people might think of it as a trend, it truly is a must-have for those who do not wish to turn blue.
Formal wear has become pretty casual in South Korea over the last few years. A great standout is fitted suits and variations of these, on men and women alike. Kdramas will have you think that only those who work high-end jobs sport the trend, but it is as mundane now as jeans and a white tee. Plus, they give the wearer an aura of elegance and sophistication that we very much appreciate.
Chunky block heels have been around for ages now. And it seems like every Korean girl owns at least one pair. Whether they be a pump or open-toe option, they sure are comfortable and perfect to give the illusion of a few extra inches. Besides, they are super feminine and easy to dance in without suffering any major injuries. That might just be the reason why Kpop stylists have made it an essential in their book.
One of the biggest revivals from the ’90s was the chunky sneaker. Designer, colorful, with or without shoelaces… Many interpretations of this footwear have been worn by our favorite idols during their downtime. They make you look taller, are comfortable to walk in, and can go with pretty much any outfit. Besides, they combine the two major trends of retro and sporty, both of which are very in right now.
Tracksuits are the epitome of sportswear. And if you have ever watched a Kpop dance practice video, you will agree that it has become one of the go-to Korean fashion essentials for idols. When walking through the streets of South Korea, you will find the average citizen sporting track pants or a full ensemble. They are comfortable and never really go out of style.
Over the years, a particular accessory trend has caught the attention of many fans. And interestingly enough, it seems to be favored by male idols. Dangly earrings are a very common stage accessory that has prompted thousands (perhaps millions) of fans to look for their own pair. Some might say that BTS are the ones responsible for earring-craze, but truthfully, pretty much any idol with a pierced ear will rock these on any given day.
Hats, headbands, bandanas, hair clips, scrunchies – you name it! Virtually any hair accessory is a common feature in a Korean ensemble. And yes, there are some points for functionality, but we all know a trend when we see it. The perfect final touch for a stage outfit. And it doesn’t hurt if it keeps your hair away from your eyes.
Now that you’ve reached the end, we hope you’re better enlightened on which staples you should consider adding to your own wardrobe. You might also want to read what the stars are wearing this winter… Just click here!
Whether you’re a certified girl group stan or just an enthusiast of all things Kpop, you’ve most likely heard the term ‘girl crush concept’… But what exactly qualifies as a Kpop girl crush concept? And amongst Kpop royalty, who is known to absolutely slay it?
Today, we’ll be educating you about what defines a Kpop girl crush concept, how it’s evolved over the years, and which groups and/or artists are better known for it. Plus, we’ll be sharing some tips and outfits that will surely inspire you to give the girl crush look a go.
In short, a Kpop girl crush concept is marked by themes of confidence and female empowerment. It can feature more mature and edgy fashion, yes, but it seems to be more about how the message of a particular song resonates with the female audience. Still, it may be interpreted in a number of ways…
Some people like to throw words like ‘sexy’ or ‘badass’ around when defining the concept. They might not be wrong, but that’s a very limited way to put it… In reality, a girl crush concept in Kpop is better described as a confident and empowering statement. The fact that these girls perhaps look extra attractive is only the natural aftermath of a more mature portrayal.
Now, it’s important to point out that there’s a distinction between a sexy and a girl crush concept, and that’s the targeted audience. The first caters mostly to guys (think Girl’s Day, AOA, or Stellar), whilst the second resonates better with female fans. So it should come as no surprise that groups like BLACKPINK or EVERGLOW have gained momentum in the Kpop scene.
Essentially, instead of marketing the artists in a way that would inspire affection or attachment, they’re portrayed in a more aspirational, role model-like type of way.
Artist/groups known for the girl crush concept
Over the years, there have been some idols who stood out within the theme. Some are considered the quintessential girl crushes, others proved to fit the aesthetic through unlikely comebacks.
Let’s go over all the girls who, for one reason or other, have made it onto this list:
One can’t possibly talk about ‘girl crush’ without mentioning 2NE1 – after all, they might be the concept’s pioneers. These girls paved the way for some of our favorite idols today. In fact, they debuted in an era that only knew cute or sexy girl concepts.
Their edgy style and bold lyrics have granted them the much-deserved legendary status.
Hyuna is the perfect example of someone who blurs the lines of the girl crush concept. After all, she’s beloved by men and women alike.
Her debut in Wonder Girls made it seem like she was set to go on a much different path. However, it was 4Minute that propelled the charismatic, charming person we’ve gotten so used to. And the OG bad girl still reinvents herself with every comeback!
Although they don’t fit the stereotypical imagery, MAMAMOO definitely bears the essence of girlcrush. Be it because of Hwasa, whom we all wish we could be; Moonbyul, who entices us all; Solar, who lights us up inside; or Wheein, to whom we can all relate to; there is definitely something about them that draws (particularly) the girls in.
When it comes to role models, I think every person can find one in these four unbelievable women. And for this reason, they’ve made it onto the list.
Who would have guessed that charming Produce 101 Soyeon would grow to become one of the fiercest women in the Kpop industry. A singer, rapper, composer, and producer – there’s nothing this girl can’t do. And she always does it with style, too! Even though she’s our youngest entry on the list, she’s a force to be reckoned with.
From her remarkable participation in Unpretty Rapstar, to securing the runner-up position in Queendom (as a rookie artist, nonetheless) and producing for the biggest e-game in the world, there’s no denying that Soyeon is someone to be on the lookout for.
The EVERGLOW girls debuted with a big boom! Or should I say Bon Bon… And their definition of girl crush is quite different from other entries on this list. Although it’s true that not all of them properly fit the ‘badass, fierce’ mold, it wouldn’t be right to place them in the ‘cute’ category either.
They’ve stuck with the concept since the very beginning and every comeback seems to top the previous one. Their empowering lyrics and one-of-a-kind drops also add to what sets them apart. But they’re still a ‘girl crush’ group – and for all the right reasons.
Lastly (but definitely not least), we’ve got the girl group that popularized the concept and made it cross boundaries – BLACKPINK! These girls need no introduction – their following count, streaming records, and stage presence do all the talking!
Just as their name is meant to reflect both their sweet and edgy natures, the group’s identity is undeniably the embodiment of the girl crush concept in Kpop. Which girl doesn’t want to be pretty and savage, right?
Although these Kpop groups aren’t exactly known for the girl crush image, they’ve nailed the concept in some of their comebacks. They’re, at the very least, worth an honorable mention.
We’ve gathered a few of our favorite girl crush outfits that would be easily recreated and worn off the stage, too. Get inspired and give this empowering concept a try!
And whoever said florals aren’t badass, clearly never met Hyuna!
Kpop Girl Crush F. A. Q.
What is the difference between girl crush and teen crush concept in Kpop?
Whereas a girl crush concept may feature more mature and bold imagery and lyricism, teen crush concepts seem to cater more to younger audiences. A good example of the teen crush concept would be the schoolgirl/schoolboy aesthetic. It is typically a more jovial concept, which caters to male and female audiences alike and is perhaps less ‘rebellious’. Girl crush, by definition, is marketed mostly for girls and women.
Who invented the girl crush concept in Kpop?
This is an arguable topic. Nevertheless, it is safe to say that the expression first started to be used following 2NE1’s debut. The positive response from female audiences might have then prompted concept changes in other 2nd generation Kpop girl groups and girl idols.
Which is the best girl crush Kpop girl group?
Some of the most popular and publicly acclaimed girl groups who are known for the ‘girl crush concept’ include 2NE1, Mamamoo, Blackpink, Red Velvet, and most recently, TWICE.
When was the prime time of the Kpop girl crush concept look and is it still today?
While it seems to have originated with 2nd generation Kpop groups, the girl crush concept is absolutely timeless. Recent releases feature the theme and, considering how popular it is among fans, there doesn’t seem to be an expiration date on it
Hopefully, you’ve understood what the ‘girl crush concept’ is and who’s doing it best. Let us know in the comments who your favorite is and which look you’ll be trying to recreate.
Also, if you’d like to know which Korean fashion trends are popular this season or are looking to get inspiration for a Kpop concert, check out these two articles:
So you’re looking to get ideas for your Kpop concert outfit? Well, you’ve come to the right place! Some people tend to replicate idol looks, or wear merch from head to toe – and that’s perfectly fine. After all, you should always feel confident and comfortable in your clothes. But sometimes it’s tricky coming up with the perfect outfit, especially if it’s your first time at a Kpop concert.
We’ll be giving you tips on what you should remember when putting together an outfit for this kind of event. We’ll also share a few looks so you can get inspired and adapt to your own personal style.
Let’s get started!
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Tips for putting together a Kpop concert outfit
The section in which you’ll learn what actually matters when putting together a look. For example, if you’re in the standing pit, it’s probably better to wear light, breathable fabrics. This is so you won’t feel so smothered and ruin an otherwise fancier piece with pools of sweat. On the other hand, if you’re sitting, you’ll be able to dress more freely, so the following tips might not specifically apply to your case.
Go for simple pieces: most people seem to prefer wearing tank tops or short-sleeves. Partly because of what I said above and also because they require low or no attention. You can still wear a pretty dress or a skirt, but make sure to wear some security shorts with it. Although this may require you to check on it regularly, to ensure nothing’s out of place.
Skip the pretty but uncomfortable high heels: some girls in Korea choose to wear their tallest pair to get a better view. This obviously isn’t the best idea as it will become bothersome after a while (especially if you’re not used to them). Besides, you might even not be able to focus on the concert properly.
Pick your bag wisely: you don’t want to be holding on to a bag the entire time or worry that it takes up so much space someone behind you will press up against it. Some people choose to skip the bag altogether but if you absolutely need one, it’s best to go with a waist bag or a drawstring backpack.
Be mindful of those around you: skip the chains and pieces that might be caught on other people. Also, try not to wear hats or clothes ornated with spikes to not block anyone’s view or accidentally hurt them. You’re all there for the same reason, so try your best not to ruin anyone’s experience.
When it comes to makeup, I’d say you can pretty much go for whatever you like to and what matches your outfit best. But try to keep it waterproof as you might sweat (or cry) during the concert.
Here’s a fun, easy-to-replicate look brought to you by IZ*ONE’s very own Wonyoung. This goes to show that everyday pieces like a nice black dress and a denim jacket go a long way. She accessorized with a black shoulder bag and matching knee-high socks, which give the outfit a schoolgirl feel. Lastly, a pair of comfortable sneakers, sure to help you endure a 2-hour-long show without tiring yourself too quickly.
This is a total departure from the first one. These stage looks definitely aren’t everyone’s go-to for an everyday look. And although it isn’t what the girls would wear off-stage either, I’ll bet you they have their fun with it. You too could adopt an alter stage persona! Put on a cool pair of thigh-strapped shorts, a vinyl set, or a cut-out top and you’ll surely feel like the star of the show.
3. Dress according to your favorite concept or music video
@bts.bighitofficial
Although it’s been nearly four years, BTS Jimin’s Spring Day outfit is still often reproduced by fans and worn at their concerts! Doing your own spin on an idol’s music video look or concept might be a fun way to dress for the occasion. You can also cosplay as a member or going as the Xth member of a group. There are so many options to pick from: schoolboy/girl, girl crush, elegant, dark, sporty… Be creative and choose what relates to you best!
Kpop merch is an undeniable fan-favorite. Not only are merch pieces easily to come by (you might even buy some at the concert venue), but they’re also quite easy to style and identify you as a stan. Wear something that represents your fav group or idol and you might turn a few heads!
One of the things that set Kpop apart from other genres is the incredible visuals (and no, I don’t mean the members). Kpop performances, music videos, and even teaser pictures are always so much more remarkable than their western counterparts for the way they play with light and colors. So why don’t you take a page from their book and wear the colors of the rainbow to a show?
So this might or might not fit your personal aesthetic… But concerts and other shows are a great excuse to try something new, something you wouldn’t normally go for. A pink, lacy, or floral outfit might bring out your feminine side and help you feel cuter for the show.
Korean-American vlogger Joan Day has attended quite a few Kpop concerts in her life. If you follow her on social media or watch her videos, you’ll realize that her Kpop concert outfits are never a big departure from her personal style. So like her, and if everything else doesn’t excite you, just wear what you normally do. You’ll save time and energy on coming up with the perfect look because perfect only depends on how good you feel.
We hope you were able to draw some inspiration from our Kpop concert outfit ideas. Remember to wear whatever makes you feel best and that although we’re not the ones on stage, it’s okay to dress like we were. Have fun coming up with your own looks and let us know if you used any of our ideas!
Propelled by the Hallyu wave – the globalization of all things Korean, including k-pop, k-dramas, and their characteristic style layouts – South Korean fashion is gaining momentum on the global stage and doesn’t seem to be slowing down any time sooner.
It’s tricky to sum up Korean fashion in a single aesthetic as the beauty of it lies exactly in individuality and the ability to express oneself through style. Nevertheless, there always seem to be emerging trends that Korean natives make sure to adhere to.
Here are the 10 Korean fashion trends that you should consider incorporating into your closet this winter:
The oversized trend isn’t exactly a novelty but no one does it better than Koreans. Oversized fashion has evolved almost into art as South Koreans have found a way to construct large (sometimes, statement) pieces whilst maintaining the right proportions.
@jennierubyjane
An oversized coat is a great winter sample for both men and women and lately, we’ve been noticing the unisex trend not only in design but also in colors. Oversized coats are functional, too! You can layer plenty of items underneath without having it feel stuffy, or even just wear it on its own and still keep warm.
If where you live winter isn’t as chilly, you can skip the coat and get yourself a nice oversized top instead. Hoodies, sweaters, or pullovers can also be eye-catching, without compromising comfort or function. Style them with your favorite pair of jeans or a nice skirt for a more feminine look.
@leehi_hi
A trend that doesn’t seem to go away despite the changing seasons is the blazer, and an oversize fit can totally make a look. The best thing about it is that there are so many options to choose from: padded shoulders, loose silhouettes, double-breasted fronts, … the list goes on. And if you’d still rather give it a little bit of shape, sinch it at the waist with a belt.
Another trend that has been really taking off in Korea (for both men and women) is Dark Academia, especially after the leaves changed color. There have always been preppy elements in Korean fashion, like button-downs and argyle sweaters, but the Dark Academia aesthetic is composed of warmer tones, reminiscent of the autumnal season.
When it comes to tops, Koreans seem to prefer cuffed sleeved blouses and shirts in lighter tones, like beige and cream. Bell sleeves, woolen vests, and fitted turtlenecks seem to be staples for the season and can often be seen worn by college students in the metropolitan areas of Seoul and Daegu.
Midi skirts are perhaps a more comfortable (and economic) alternative to the perfectly tailored paperboy pant. Skirts are also better if you live in a warmer country, as they allow for better ventilation. But if you’d still prefer to sport pants, go for wool-blend or corduroy materials, hemmed at ankle height or slightly cuffed.
@twicetagram
Finally, although tweed gets a bad rep for its roughness, it’s actually quite a flexible material and the cherry on top in a dark academia look. We’ve been seeing our favorite k-pop idols, like Blackpink’s Jennie or Twice’s Nayeon, wearing adorable tweed sets and jackets. But you don’t have to splurge for Chanel and can get your own adorable tweed set right here on Fashion Chingu!
Denim is undoubtedly a timeless fashion trend. Shirts, jackets, pants, skirts, dresses, accessories – denim comes in all shapes, lengths, and even colors, though Koreans seem to prefer the classic blue tones.
@_mariahwasa
As trends from the latter decades of the twentieth century continue to make a comeback, the iconic ‘70s bell bottoms, ’80s double denim fits, and ‘90s long skirts are big favorites for the colder months.
Relaxed, boyfriend-style, girlfriend-style, mom-style baggy jeans have become something of a must-have in South Korea, as these are very versatile and easy to style. Pretty much any top will go well with them. Pair them with sneakers for a casual look, boots for a more rugged feel, and some nice heels to upgrade your outfit.
A good leather jacket has always had a place in the closets of fashionable individuals. But the leather trend, much like denim, has surpassed the boundaries of a single staple piece. It’s not uncommon to find leather pants or leggings, shirts, and coats in your usual shopping spots.
@tiffanyyoungofficial
For example, leather coats are becoming quite well-liked amongst Korean fashionistas. The beloved 80’s trend popularized by the Matrix is coming back with a bang. Their versatility of style allows you to easily transition a day look into something more formal or night-friendly.
@whee_inthemood
Leather shirts and tops have also gained popularity, layered onto outfits for a more edgy vibe. They’ve been popping off on runways all over the world for a couple of years now. But it seems that 2020/2021 is the year in which they transition to everyday looks.
What was once labeled as a tacky trend is now very hot in Korean fashion. Animal prints are now seen in all patterns and colors, with the cheetah print unarguably being the favorite. These can go equally well with an all-black outfit or any colored palettes. Animal patterned fur pieces have also sneaked their way onto the mainstream market. Not only coats but also hats and bags are being made, combining these two elements.
@hyunah_aa
Equally as trendy is sustainability so if you’re trying to purchase a more durable piece, try browsing your local vintage shop. And if you’re an animal lover, there still are plenty of options for vegan leather or faux fur/leather items out there.
The minimalist look has made a comeback around the world but in South Korean fashion nothing is truly minimal. A minimalist’s go-to is probably a monotone or monochrome look, which is when all pieces are the same/similarly colored. It’s easy to do, makes you look well put together and maybe even taller!
@taeyeon_ss
Something you should keep in mind when coming up with a monotone look is that the pieces don’t all have to be the same color. Not only is it hard to find clothes of the exact same shade, but it’s also the subtle differences in coloring that make a monotone look pop. Another thing to keep in mind is that materials don’t need to match either. And if you want to spice up the final look, just add a pop of color. It can be the shoes or a bag, a nice hair accessory, even something as easy as a red lip or fun nails.
@jessicah_o
K-pop idols mostly seem to prefer keeping it all black or all white off the stage, but even then they’ll add a statement piece to make it look less boring. Sets are also an easy way to achieve the look at it doesn’t require much planning. Try tweed or knitted fabrics for an outfit that will keep you warm in the winter.
A big trend for Korean winter fashion this year is athleisure. We’ve been seeing it a lot over the last years, but it has now taken a turn when big brands and mainstream labels gained noticeable interest.
@miyayeah
Just like the name itself hints, athleisure is the wear of activewear outside of athletic activities. In South Korea, this accessible and affordable form of fashion allowed many people to experiment with their personal look. Just like oversized clothing, athleisure allows for simultaneous comfort and style, which is why the trend doesn’t seem to be dying down anytime soon.
@lalalalisa_m
Along with athleisure, logomania is also still very popular. Established sports brands and designer houses alike have been marketing their brand in the clothes themselves and people really like it. Korean actors and idols have been scoring advertising deals with these brands, which in turn made their fans cling to the athleisure craze. So, if you want to give it a try, remember to go full in with a single brand logo whilst remembering to keep the look within the same color palette.
I know dresses aren’t exactly what comes to mind when you think of winter weather. However, they’re the perfect transition piece and will save you a few bucks by using something you already have. Dresses are also easy to layer and can even be used as a skirt under a nice comfy sweater. For this season, the Korean fashion favorites seem to be mini, midi, and floral dresses.
@miyayeah
Mini dresses are a big nod to the ever-popular schoolgirl look. As Korean students still have to wear uniforms in the colder seasons, they’ve learned to bundle up by donning warm stockings and leggings.
Midi dresses, although providing larger coverage and usually coming with long sleeves, can also be easily layered for warmth. Korean it-girls have been styling this dress in a variety of ways, especially by pairing it with heeled long boots and fitted blazers. Button-up midi dresses work best and are usually warm enough to be worn by themselves. However, if you feel like it still might not be enough, there should be enough room to layer it over a blouse or add a soft snug cardigan.
@betterlee_0824
Whoever said florals should only be worn in springtime was most certainly not a Korean. Defying style stereotypes and bringing seasonal nostalgia is one of the many ways Korean fashion rebels against conventions. There are floral prints in all shapes and sizes, and if you’d still like to appropriate it to the season, do so by wearing warmer florals. It’s a refreshing take on winter fashion and one that you should absolutely try.
Still on the topic of rebelling against conventions… As South Korean fashion is nothing but defying, the essence of this nature is perfectly exemplified by the mix and match trend. And if you know anything about K-idols/K-fashionistas, you’ll agree that no one does it better than our beloved Hyuna.
@hyojong_1994
Hyuna’s outfits are always noticeably influenced by retro fashion, yet they never look outdated. The trick lies in not going for the obvious combos. A comfy jersey with patent leather shorts; a playful pink sweater dress with black combat boots and a rainbow bag. Wearing a ballerina tulle skirt? Throw in a pair of cowboy boots and make a look out of it!
@hyunah_aa
If you want to push yourself out of the comfort zone without making it too extreme, I advise you to start with mixing loose and snug pieces, neutrals, and brighter colors. It’s also quite fun to mix textures but beware of patterns (there is still such a thing as “too much”).
Layer strategically but, most importantly, dress the way that makes you feel best.
Koreans love to accessorize and they’re not afraid to pile it on. The must-have pieces for the season seem to be hats, mini bags, and chain-link jewelry. Although it’s true that we’ve been seeing these throughout the year, maybe even since last year… But there’s always a little seasonal flavor that can be added to your outfit.
Hats
@joanday
Let’s start with hats. Something that really helps bring a look together in Korean fashion is a good hat or hair accessory. We see it all the time in k-dramas, music videos, comeback performances, and variety shows. Beanies, berets, buckets hats, and baseball caps are all a great addition to a well put together outfit. What we’ve been noticing for this season is a bias towards furry bucket hats. And though not exactly hats, with the revival of the 2000s, hair accessories like headbands, claws, and hairpins are also back in fashion. Go for interesting materials like corduroy, silk, velvet, or pearls.
Mini Bags
@sooyaaa__
Now when it comes to mini bags, we’ve seen great designers come up with pieces that although not lacking individuality, all obviously pertain to the same trend. Baguette bags, cross shoulder minis, buckled satchels, ruched, and grab bags. Despite not being the most functional, there’s usually enough space for your phone, wallet, and keys. If a tiny bag isn’t really for you, go for a tote instead. Shoulder bags are really in right now, and not just the little ones.
Chain Link Jewelry
@tiffanyyoungofficial
Now you may or may not have noticed that the chain-link jewelry trend has been growing exponentially lately. While scrolling through social media, you’ll often find posts of layered gold necklaces, matching hoop earrings, and coin motif jewelry. These pieces are usually paired with chunkier necklaces and bracelets, which go extremely well over a fitted turtleneck or a graphic sweater. What’s best is that they add that bold element to an otherwise feminine look or vice-versa.
Find what best suits your style and don’t be afraid to accessorize this winter season.
Need a new pair of boots for the winter? Go with slouchy leather or suede, cowboy or combat boots. What really matters is that ankle-length boots are outdated and long boots are back in! Or maybe they never really went out of style, but now the combos have become bolder, more unpredictable. So instead of wearing them over skinny jeans, try pairing them with a nice midi skirt or dress, like Mamamoo’s Wheein.
@whee_inthemood
We’ve been seeing the knee-length lace-up boots in so many k-pop music videos over the last few years. But if you pay close attention to recent releases like Twice’s “I CAN’T STOP ME” or Blackpink’s “Lovesick Girls”, you’ll notice that cowboy and block-heeled tall boots have also become quite popular. And as life often imitates art, the trend has now transpired over to real life and is slowly but surely taking over the globe.
@lalalalisa_m
Honorable Mentions
These next few items didn’t get their own category as they’re not a novelty or unique to Korean fashion. But they still deserve a shoutout as they’re definitely heavily worn in South Korea. Also, they might come back just in time for Winter 2021.
Fleece Jackets & Sweaters
@sodam_park_0908
Also known as teddy coat, fleece jackets first rose to popularity in fall/winter 2018. The warm, snuggly material feels just like a much-needed hug. Which might be why Koreans like it so much… It’s gone beyond the camel tones that we’re used to seeing in the shops. Fleece pieces are now made in nearly every color and style. Get yourself a fleece denim jacket, cozy sweater, or coat if you’re now a fan of the teddy trend.
Neon
@yyyyeeun
There’s no rule that states winter outfits are meant to be dull or subdued. Colors aren’t only meant for the warmer seasons. Just like florals, bright fun colors are very appreciated by Korean women, and neon isn’t an exception. Pink seems to be a favorite. Still, we see some highlighter yellows and electric blues make an appearance every once in a while. Add a pop of neon to an all-black look or an otherwise boring outfit you want to improve.
Padded Coats
@wow_kimsohyun
If there is an item that surely every Korean has in their closet, that item is the padded jacket. Puffy or down coats are considered a winter essential. This famous parka is heavily insulated and just perfect for the colder seasons. Warm and rain resistant, there are many brands and different versions to choose from. Besides, they come in every color, although the long black puffy seems to be the favorite.
Puffed Sleeves
@jessica.syj
This past year, puffed sleeved shirts and dresses have become really popular in Korea. These are more commonly found on the equally popular ribbed pieces. They add sophistication to simpler outfits and make an item look more unique whilst still comfortable and not too formal. For the winter season, you can wear the trend by layering a puffed sleeved blouse under a warm woolen vest.
Checks & Plaid
@hi_sseulgi
One trend that has stuck around for decades and doesn’t seem to be going out of fashion soon is plaid. Checks, flannels, tartan, whatever you choose to call it, was first made popular in the 1960s. But if you wanna get technical, the pattern is over 2000 years old, originating in (as you may know) Scotland. It reached its peak during the grungy ’90s and has since stuck around mainly in the form of schoolgirl uniforms. It’s a versatile pattern, ranging from girly tennis skirts to punk-inspired dresses and pants. It can also look quite professional, depending on the color and how it’s paired. You’ve surely seen all your favorite k-drama character rock checks, even if only the stereotypical pajama pants. More than only Korean fashion, plaid is a global trend that has stood the test of time and is still loved in 2021.
What makes Korean fashion so great is the ability to be fast-forward enough to be interesting without compromising wearability. Clothes play a major role in South Korean society. The rapid industrialization following the war allowed for better lifestyles and economical growth. Furthermore, the way you dress usually says a lot about who you, or at least how people will perceive you. Dressing up is no longer a thing of job interviews or special occasions. Societal pressures definitely help justify how a whole nation tends to clean up well.
As K-pop and K-dramas continue to gain popularity overseas, what’s trendy in Korea becomes trendy beyond its borders. Every year, many new designers and brands keep debuting with their own twist on modern fashion. The celebrity culture allied with an internet generation definitely allows for the spread and growth in the industry. Devoting fans take inspiration from even the oddest of pieces their idols wear on and off stage. Besides, as Korean singers, actors, and models turn ambassadors for Western brands, trends become more easily interchangeable.
Comfortable while chic and well put together – that’s pretty much all you need to remember. But most importantly, always dress the way that makes you feel the most confident and happy. Whether you’re more into preppy, minimalistic, sporty, or edgy fashion, I sure hope you find something that speaks to you. Now you know how Koreans will be dressing this season. Have fun trying these new trends and shopping for your winter closet!
